Singtel gets into the spam business

[laksaboy]

http://www.theregister.co.uk/2012/03/05/singtel_restructures/

US mobile marketing company Amobee, acquired for $US321 million, is the centrepiece of the new group. SingTel Executives talked up Amobee's platform, saying it is ready to deliver targeted marketing campaigns to customers across the region. Even the feature-phone wielding masses of India and Indonesia, markets where executives noted the mobile is the only screen markets can reach, will be targeted with SMS, MMS and other new types of mobile marketing.

A trial of such services is already under way in Australia, where one aim of the test is to assay consumer tolerance for targeted offers.

 

[Krizalid]

I second that. Thrown at subscribers faces. Can't find "UNSUB". Strange.


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