Ruling party equates Expats to = more business

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More expats = more biz
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Apr 3, 2010
More expats = more biz
As more foreigners come to S'pore to work, firms pop up to serve their needs
By Melissa Sim

Mr O'Hagan, his wife Sanela, 37, and their children Isla, five weeks, Yasmin, five, and Aidan, eight, with Ms Michelle Lee of Presto Expat Motoring, the company that helped the Briton buy his car. -- ST PHOTO: RAJ NADARAJAN


IF HIS car breaks down, information technology manager Paul O'Hagan can dial a 24-hour hotline and his motoring consultants will be on their way to the scene immediately.

When the 37-year-old Briton was looking at buying a car, all he did was give his consultants - Presto Expat Motoring - his requirements, and they delivered each car to his doorstep for him to test-drive.

The company said these are the extra services offered to customers who are unfamiliar with Singapore and need some assistance.

Said Mr O'Hagan: 'Having good knowledge of the business, and good after-sales service make a big difference. They also know what expats are looking for.'

Business experts said companies like Presto are rushing in to cater to the specific needs of foreigners.

Ms Sarah Lim, a marketing and retail lecturer at Singapore Polytechnic, said expatriates are a niche market and the business is viable because they have spending power, and being unfamiliar with the environment, they need assistance.
 
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