The truly rich do not move to JB. Ask Beng Seng or Ho Ching. They may have holiday homes there, or own apartments for rental income. Those who move are suffering from the middle class squeeze - high cost of living, mortgage loans and stagnant wages reducing disposable income and cash flow. i have a relative who rented out his executive HDB flat, rented a semi-D in JB for $1k a mth, and now lives there with his wife and 4 kids - all home-schooled. They now have a quality of life most heartlanders can only dream of.