Rice firm apologizes after being caught mislabeling twice by COA
By Alan Fong ,The China Post
September 25, 2013, 12:08 am TWN
Chyuan Shun Food Enterprise Co. General Manager Yeh Shu-huei (葉淑蕙), left, apologizes to the public during a press conference in Taipei, yesterday. The Council of Agriculture recently discovered that the company had mislabeled its famous rice brand Sunsuivi (山水米) twice in a less than a month. (CNA)
TAIPEI, Taiwan -- A rice producer yesterday apologized after it was found to have mislabeled its products twice in less than a month, asking the public to give it another chance.
Yeh Shu-huei (葉淑蕙), general manager of Chyuan Shun Food Enterprise Co. (泉順食品), bowed four times during yesterday's press conference, after the Council of Agriculture (COA) announced that the company had mislabeled its products again.
During a recent random examination, the COA found that the company had committed eight cases of product mislabeling, namely labeling foreign rice as pricier local rice.
Earlier, in late August, the company was found to have wrongly labeled Taiwan as the country of origin on its popular rice brand Sunsuivi (山水米), even though it did not contain any Taiwanese rice.
Yeh said that the company has begun recalling its products since the COA's announcement in August and admitted to wrongly mislabeling foreign rice as Taiwanese rice after the COA's latest findings were made public.
She stressed that “there absolutely won't be a next time” and asked consumers to give the company another chance.
