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Reaction of drop in China tourists to Japan during Chinese New Year.

tobelightlight

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China officially commenced its longest Lunar New Year holiday on record on February 15, stretching the traditional Spring Festival to nine days. Across Beijing, families celebrated the first day by visiting festival stalls to purchase lucky charms and traditional animal-shaped candies. While domestic railway stations saw massive crowds of people returning to their hometowns, international travel patterns have shifted notably.

Chinese media outlets report that travel bookings to Japan have plummeted by 54% compared to the 2025 holiday season. To combat sluggish consumer spending, the Chinese government has introduced various subsidies for shopping and travel. This downturn in Japanese tourism may impact Japan's retail and hospitality sectors throughout the first quarter of 2026.

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