PULL-IN makes Southeast Asian debut with $1,050 underwear

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PULL-IN makes Southeast Asian debut with $1,050 underwear
by Plush|01 May 2010

Keywords: crystal, pull-in, blueprint, underwear, lingerie, swavroski


PULL-IN is making its first appearance in Southeast Asia at Blueprint 2010, Singapore’s first trade show featuring the best fashion designs from Singapore, Asia, Europe and USA for an international buying audience.

As part of Blueprint 2010, PULL-IN will showcase a uniquely-designed Swarovski co-branded piece for the very first time in Singapore.

Boasting some 3,000 fine crystals from Swarovski, this limited-edition men’s underwear item will be displayed at the PULL-IN booth, D21.

Since the co-branding with Swarovski began in 2008, only 22 pieces have been produced, and PULL-IN continues to take orders for tailor-made creations.

With each order placed, buyers are able to customize the size, material and style of their very own piece of luxury extravagance.

The Swarovski-decorated underwear retails at $1,050, and visitors to Blueprint are welcome to place their orders during the show.

Born in Hossegor, France, PULL-IN is a high-fashion, unconventional brand renowned for its colourful and punchy prints, high quality materials, perfection of cut, as well as its inventive sporty elastic waistband.

Having well-established itself as a fashion-forward, fun and sexy brand that oozes energy and style, PULL-IN products are endorsed around the world by charismatic professional athletes and celebrity fans who embrace the brand’s philosophy, like Zinedine Zidane, Franck Ribery, Madonna, DJ Bob Sinclar, and Snoop Dogg.

PULL-IN will exhibit at BLUEPRINT Trade Show, Singapore from 29th April to 1st May 2010.
 
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