https://tw.news.yahoo.com/重視顧客體驗-星巴克全球裁員5-不裁門市人員-061702129.html
重視顧客體驗 星巴克全球裁員5%不裁門市人員
鏡週刊Mirror Media
3.4k 人追蹤
鏡週刊
2018年11月14日 下午2:17
星巴克執行長Kevin Johnson今（13日）於員工備忘錄中表示，公司將裁掉全球約350名員工，但門市人員不受影響。
9月時星巴克就預告將裁員，並增加明年關閉的門市數量。今日星巴克執行長Kevin Johnson在給員工備忘錄中表示，公司將裁掉全球約350名員工。
星巴克向來以體驗文化為核心價值，該備忘錄中也特別強調，門市人員不受影響，主要裁員對象是西雅圖支援中心的員工，均為行銷、創新、產品、科技、店面發展部門人員。
星巴克股價近來表現疲軟，但本月初有較大漲幅，主因是來客平均購買單據金額成長，使得美國本土市場的銷售成長超過預期，但如何吸引更多客戶進入門市消費，仍是星巴克面臨的主要挑戰。
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今日熱門影音
Paying attention to customer experience Starbucks global layoffs 5% unofficial staff
[Mirror Weekly Mirror Media]
Mirror Media
3.4k person tracking
Mirror weekly
November 14, 2018, 2:17 PM
Starbucks CEO Kevin Johnson said in a staff memo today (13th) that the company will lay off about 350 employees worldwide, but the store staff are not affected.
In September, Starbucks announced that it would lay off employees and increase the number of stores closed next year. Starbucks CEO Kevin Johnson said in a memo to employees that the company will lay off about 350 employees worldwide.
Starbucks has always used experience culture as its core value. The memorandum also emphasizes that the store staff are not affected. The main layoffs are employees of the Seattle Support Center, all of whom are marketing, innovation, products, technology, and store development departments.
Starbucks' stock price has been weak recently, but it has a large increase at the beginning of this month. The main reason is that the average purchase price of visitors has grown, which makes the sales growth in the US domestic market exceed expectations. However, how to attract more customers to enter the store is still the main challenge facing Starbucks. .
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https://www.bnnbloomberg.ca/starbucks-pumps-the-brakes-in-its-home-market-1.1095378
Jun 19, 2018
Starbucks plans to close 150 U.S. stores as it scales back sales expectations
Leslie Patton, Bloomberg News
Signage at a Starbucks store in New York , The Canadian Press
Starbucks (SBUX.O)
67.41 0.00 (0.00%)
As of: 11/14/18 8:40:05 pm
(delayed at least 15 minutes)
Chart Type - YTD
See Full Stock Page »
Americans' long-running joke about a Starbucks on every corner may be nearing its end.
The coffee behemoth is retrenching in its home market as it contends with sales growth that Chief Executive Officer Kevin Johnson acknowledges isn’t fast enough. The cafe chain said Tuesday it expects comparable sales to rise just 1 per cent globally for the current quarter—the worst performance in about nine years. That’s well below the 2.9 per cent analysts were expecting, according to Consensus Metrix.
Starbucks also plans to close about 150 company-operated stores in densely penetrated U.S. markets next fiscal year, three times the number it historically shuts down annually. Shares of Starbucks slid as much as 6.3 per cent in late trading Tuesday to US$53.82.
“Our growth has slowed a bit,” Johnson said in an interview. “I expect better, I think our shareholders deserve better, and we're committed to address that.”
Although business abroad has been booming and the chain has been opening more and more cafes, U.S. sales growth has stalled for the company that brought espresso to the masses. With about 14,000 stores domestically, Starbucks is now pumping the brakes on licensed and company-operated locations, with a renewed focus on rural and suburban areas—not over-caffeinated urban neighborhoods where locals already joke that the next Starbucks will open inside an existing store.
The closing stores are often in “major metro areas where increases in wage and occupancy and other regulatory requirements” are making them unprofitable, Johnson said. “Now, in a lot of ways, it's middle America and the South that presents an opportunity.”
For the ubiquitous chain, moving slower and shutting unprofitable stores may trigger some deja vu. In 2008, longtime leader Howard Schultz returned to the company that was struggling after expanding too quickly across the U.S., giving competitors like McDonald's Corp. a chance to elbow back into breakfast. Investors cheered as Schultz retook the helm and closed some underperforming stores, and share prices at the chain have been up eight of the last 10 years. So far this year through Tuesday’s close, shares have been essentially flat.
But now, with Schultz stepping back from his beloved company, the task of the righting the ship will fall to Johnson, who took over as a CEO just over a year ago. Schultz, who had already transitioned away from running the coffee chain’s day-to-day operations, announced earlier this month he'd be leaving the company, fueling speculation he could be gearing up for a political career. Veteran retailing executive Myron Ullman is taking over as the new head of the board as Schultz departs.
While Schultz had been trying to expand the Seattle company’s premium business, dubbed Reserve, along with Italian bakery Princi, analysts have speculated that these may be put on the back burner under the new leadership. The company is also facing a resurgent McDonald’s, which has been advertising US$2 cold-brew coffees, along with other steep discounts from fast-food rivals.
“The competitive environment has really become a lot stronger in the U.S. and a lot of that is the fast-food chains really improving the quality and breadth of their offerings in terms of hot beverages and breakfast,” said Bloomberg Intelligence analyst Jennifer Bartashus. Americans can “get that same flavor profile at a much lower price somewhere else. That becomes an area of concern for Starbucks.”
Starbucks has also faced backlash this spring after two black men were arrested at one of its stores in Philadelphia while waiting for a meeting to begin. The company and Johnson apologized, calling the arrests “reprehensible.” Last month, Starbucks closed about 8,000 cafes so its employees could undergo racial-bias training, which did hurt sales in the quarter, Johnson said. After stores reopened following the May 29 training, sales have started to rebound at U.S. locations, with the chain expecting domestic same-store sales growth of around 3 percent in June, according to the company.
“The competitive environment has really become a lot stronger in the U.S.”
Starbucks says it can attract more diners in the U.S. with new menu items and will focus on its expanding tea business, as well as capitalizing on health and wellness trends. Starbucks just added a new mango-dragon fruit iced drink to its permanent menu in the U.S. and Canada. And it’s focused on improving its food lineup with sous vide egg bites, plus a new line of lunch salads and sandwiches that it’s expanding across the nation.
“We're putting more of our energy into that afternoon day part and the portfolio of beverages that are offsetting some of the declines we're seeing in Frappuccino beverages,” Johnson said, citing a consumer shift away from sugary drinks. The company is also preparing to “lean into more plant-based beverages,” he said, noting that a new plant-based protein cold-brew drink will be introduced this summer.
The chain is also relying on its digital initiatives to contribute between 1 and 2 per cent to comparable sales next fiscal year. There's going to be a new way for non-rewards customers to earn stars and rewards starting next spring, allowing visitors to cash in on loyalty without fully signing up.
On Tuesday, Starbucks said that it will return more cash to shareholders—about US$25 billion in buybacks and dividends through fiscal 2020, representing a US$10 billion increase from the previous guidance. Additionally, it plans to cut general and administrative costs, and has hired a consultant to help in this area. It’s also exploring options to license some company-operated stores “in other appropriate markets,” it said.
The company earlier this year said the cash it got from a licensing deal with Nestle SA would go to support the company’s growth in the U.S. and China, where its expansion has been explosive. Starbucks plans to more than triple revenue in China in the next five years and open a new store every 15 hours through 2022 in that market. Johnson confirmed Tuesday that China may one day be a larger market for Starbucks than the U.S.
“The China market still offers a lot of potential,” Bartashus said. “But the current political environment with trade wars looming or the governments picking at each other—it definitely casts a shadow over the long-term prospects for large western brands that are in China.”
Related
https://www.pressherald.com/2018/06...-as-growth-slows-will-close-about-150-stores/
Starbucks retrenching in U.S. as growth slows, will close about 150 stores
The company is pumping the brakes on licensed and company-operated locations in urban areas and planning a renewed focus on rural and suburban areas.
By Leslie PattonBloomberg
Americans’ long-running joke about a Starbucks on every corner may be nearing its end.
The coffee behemoth is retrenching in its home market as it contends with sales growth that Chief Executive Officer Kevin Johnson acknowledges isn’t fast enough. The cafe chain said Tuesday it expects comparable sales to rise just 1 percent globally for the current quarter – the worst performance in about nine years. That’s well below the 2.9 percent that analysts were expecting, according to Consensus Metrix.
Starbucks expects sales to rise just 1 percent this quarter. Bloomberg/Michelle Gustafson
Search photos available for purchase: Photo Store →
Starbucks also plans to close about 150 company-operated stores in densely penetrated U.S. markets next fiscal year, three times the number it historically shuts down annually.
“Our growth has slowed a bit,” Johnson said in an interview. “I expect better, I think our shareholders deserve better, and we’re committed to address that.”
Although business abroad has been booming and the chain has been opening more and more cafes, U.S. sales growth has stalled for the company that brought espresso to the masses. With about 14,000 stores domestically, Starbucks is now pumping the brakes on licensed and company-operated locations, with a renewed focus on rural and suburban areas – not over-caffeinated urban neighborhoods where locals already joke that the next Starbucks will open inside an existing store.
The closing stores are often in “major metro areas where increases in wage and occupancy and other regulatory requirements” are making them unprofitable, Johnson said. “Now, in a lot of ways, it’s middle America and the South that presents an opportunity.”
重視顧客體驗 星巴克全球裁員5%不裁門市人員
鏡週刊Mirror Media
3.4k 人追蹤
鏡週刊
2018年11月14日 下午2:17
星巴克執行長Kevin Johnson今（13日）於員工備忘錄中表示，公司將裁掉全球約350名員工，但門市人員不受影響。
9月時星巴克就預告將裁員，並增加明年關閉的門市數量。今日星巴克執行長Kevin Johnson在給員工備忘錄中表示，公司將裁掉全球約350名員工。
星巴克向來以體驗文化為核心價值，該備忘錄中也特別強調，門市人員不受影響，主要裁員對象是西雅圖支援中心的員工，均為行銷、創新、產品、科技、店面發展部門人員。
星巴克股價近來表現疲軟，但本月初有較大漲幅，主因是來客平均購買單據金額成長，使得美國本土市場的銷售成長超過預期，但如何吸引更多客戶進入門市消費，仍是星巴克面臨的主要挑戰。
更多鏡週刊報導
【星巴克交易】年賣千萬杯 星巴克最暢銷的商品是這個
老外罵收銀員「不會講英文」 陳珮騏嗆：你在台灣！
綺綺恐龍貼圖捐破473萬 名醫：妳若乘願再來請讓我接生
今日最夯新聞流量前3名
激增！驚見12遺體全成白骨
逾300枚火箭狂炸 空襲大反擊
她崩潰 男友的媽竟是爸的情人
今日熱門影音
Paying attention to customer experience Starbucks global layoffs 5% unofficial staff
[Mirror Weekly Mirror Media]
Mirror Media
3.4k person tracking
Mirror weekly
November 14, 2018, 2:17 PM
Starbucks CEO Kevin Johnson said in a staff memo today (13th) that the company will lay off about 350 employees worldwide, but the store staff are not affected.
In September, Starbucks announced that it would lay off employees and increase the number of stores closed next year. Starbucks CEO Kevin Johnson said in a memo to employees that the company will lay off about 350 employees worldwide.
Starbucks has always used experience culture as its core value. The memorandum also emphasizes that the store staff are not affected. The main layoffs are employees of the Seattle Support Center, all of whom are marketing, innovation, products, technology, and store development departments.
Starbucks' stock price has been weak recently, but it has a large increase at the beginning of this month. The main reason is that the average purchase price of visitors has grown, which makes the sales growth in the US domestic market exceed expectations. However, how to attract more customers to enter the store is still the main challenge facing Starbucks. .
More mirror weekly reports
[Starbucks Trading] Selling 10 Million Cups A year, Starbucks' best-selling product is this.
The foreigner’s cashier “can’t speak English” Chen Wei: You are in Taiwan!
绮绮Dinosaur map donated 4.73 million doctors: If you want to come again, please let me deliver
Top 3 news traffic today
Surging! Stunned 12 remains full of bones
More than 300 rockets blasted
She collapsed, her boyfriend’s mother was actually her father’s lover.
Today's hot video
https://www.bnnbloomberg.ca/starbucks-pumps-the-brakes-in-its-home-market-1.1095378
Jun 19, 2018
Starbucks plans to close 150 U.S. stores as it scales back sales expectations
Leslie Patton, Bloomberg News
Signage at a Starbucks store in New York , The Canadian Press
Starbucks (SBUX.O)
67.41 0.00 (0.00%)
As of: 11/14/18 8:40:05 pm
(delayed at least 15 minutes)
Chart Type - YTD
See Full Stock Page »
Americans' long-running joke about a Starbucks on every corner may be nearing its end.
The coffee behemoth is retrenching in its home market as it contends with sales growth that Chief Executive Officer Kevin Johnson acknowledges isn’t fast enough. The cafe chain said Tuesday it expects comparable sales to rise just 1 per cent globally for the current quarter—the worst performance in about nine years. That’s well below the 2.9 per cent analysts were expecting, according to Consensus Metrix.
Starbucks also plans to close about 150 company-operated stores in densely penetrated U.S. markets next fiscal year, three times the number it historically shuts down annually. Shares of Starbucks slid as much as 6.3 per cent in late trading Tuesday to US$53.82.
“Our growth has slowed a bit,” Johnson said in an interview. “I expect better, I think our shareholders deserve better, and we're committed to address that.”
Although business abroad has been booming and the chain has been opening more and more cafes, U.S. sales growth has stalled for the company that brought espresso to the masses. With about 14,000 stores domestically, Starbucks is now pumping the brakes on licensed and company-operated locations, with a renewed focus on rural and suburban areas—not over-caffeinated urban neighborhoods where locals already joke that the next Starbucks will open inside an existing store.
The closing stores are often in “major metro areas where increases in wage and occupancy and other regulatory requirements” are making them unprofitable, Johnson said. “Now, in a lot of ways, it's middle America and the South that presents an opportunity.”
For the ubiquitous chain, moving slower and shutting unprofitable stores may trigger some deja vu. In 2008, longtime leader Howard Schultz returned to the company that was struggling after expanding too quickly across the U.S., giving competitors like McDonald's Corp. a chance to elbow back into breakfast. Investors cheered as Schultz retook the helm and closed some underperforming stores, and share prices at the chain have been up eight of the last 10 years. So far this year through Tuesday’s close, shares have been essentially flat.
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But now, with Schultz stepping back from his beloved company, the task of the righting the ship will fall to Johnson, who took over as a CEO just over a year ago. Schultz, who had already transitioned away from running the coffee chain’s day-to-day operations, announced earlier this month he'd be leaving the company, fueling speculation he could be gearing up for a political career. Veteran retailing executive Myron Ullman is taking over as the new head of the board as Schultz departs.
While Schultz had been trying to expand the Seattle company’s premium business, dubbed Reserve, along with Italian bakery Princi, analysts have speculated that these may be put on the back burner under the new leadership. The company is also facing a resurgent McDonald’s, which has been advertising US$2 cold-brew coffees, along with other steep discounts from fast-food rivals.
“The competitive environment has really become a lot stronger in the U.S. and a lot of that is the fast-food chains really improving the quality and breadth of their offerings in terms of hot beverages and breakfast,” said Bloomberg Intelligence analyst Jennifer Bartashus. Americans can “get that same flavor profile at a much lower price somewhere else. That becomes an area of concern for Starbucks.”
Starbucks has also faced backlash this spring after two black men were arrested at one of its stores in Philadelphia while waiting for a meeting to begin. The company and Johnson apologized, calling the arrests “reprehensible.” Last month, Starbucks closed about 8,000 cafes so its employees could undergo racial-bias training, which did hurt sales in the quarter, Johnson said. After stores reopened following the May 29 training, sales have started to rebound at U.S. locations, with the chain expecting domestic same-store sales growth of around 3 percent in June, according to the company.
“The competitive environment has really become a lot stronger in the U.S.”
Starbucks says it can attract more diners in the U.S. with new menu items and will focus on its expanding tea business, as well as capitalizing on health and wellness trends. Starbucks just added a new mango-dragon fruit iced drink to its permanent menu in the U.S. and Canada. And it’s focused on improving its food lineup with sous vide egg bites, plus a new line of lunch salads and sandwiches that it’s expanding across the nation.
“We're putting more of our energy into that afternoon day part and the portfolio of beverages that are offsetting some of the declines we're seeing in Frappuccino beverages,” Johnson said, citing a consumer shift away from sugary drinks. The company is also preparing to “lean into more plant-based beverages,” he said, noting that a new plant-based protein cold-brew drink will be introduced this summer.
The chain is also relying on its digital initiatives to contribute between 1 and 2 per cent to comparable sales next fiscal year. There's going to be a new way for non-rewards customers to earn stars and rewards starting next spring, allowing visitors to cash in on loyalty without fully signing up.
On Tuesday, Starbucks said that it will return more cash to shareholders—about US$25 billion in buybacks and dividends through fiscal 2020, representing a US$10 billion increase from the previous guidance. Additionally, it plans to cut general and administrative costs, and has hired a consultant to help in this area. It’s also exploring options to license some company-operated stores “in other appropriate markets,” it said.
The company earlier this year said the cash it got from a licensing deal with Nestle SA would go to support the company’s growth in the U.S. and China, where its expansion has been explosive. Starbucks plans to more than triple revenue in China in the next five years and open a new store every 15 hours through 2022 in that market. Johnson confirmed Tuesday that China may one day be a larger market for Starbucks than the U.S.
“The China market still offers a lot of potential,” Bartashus said. “But the current political environment with trade wars looming or the governments picking at each other—it definitely casts a shadow over the long-term prospects for large western brands that are in China.”
Related
https://www.pressherald.com/2018/06...-as-growth-slows-will-close-about-150-stores/
Starbucks retrenching in U.S. as growth slows, will close about 150 stores
The company is pumping the brakes on licensed and company-operated locations in urban areas and planning a renewed focus on rural and suburban areas.
By Leslie PattonBloomberg
Americans’ long-running joke about a Starbucks on every corner may be nearing its end.
The coffee behemoth is retrenching in its home market as it contends with sales growth that Chief Executive Officer Kevin Johnson acknowledges isn’t fast enough. The cafe chain said Tuesday it expects comparable sales to rise just 1 percent globally for the current quarter – the worst performance in about nine years. That’s well below the 2.9 percent that analysts were expecting, according to Consensus Metrix.
Starbucks expects sales to rise just 1 percent this quarter. Bloomberg/Michelle Gustafson
Search photos available for purchase: Photo Store →
Starbucks also plans to close about 150 company-operated stores in densely penetrated U.S. markets next fiscal year, three times the number it historically shuts down annually.
“Our growth has slowed a bit,” Johnson said in an interview. “I expect better, I think our shareholders deserve better, and we’re committed to address that.”
Although business abroad has been booming and the chain has been opening more and more cafes, U.S. sales growth has stalled for the company that brought espresso to the masses. With about 14,000 stores domestically, Starbucks is now pumping the brakes on licensed and company-operated locations, with a renewed focus on rural and suburban areas – not over-caffeinated urban neighborhoods where locals already joke that the next Starbucks will open inside an existing store.
The closing stores are often in “major metro areas where increases in wage and occupancy and other regulatory requirements” are making them unprofitable, Johnson said. “Now, in a lot of ways, it’s middle America and the South that presents an opportunity.”
