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<table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td valign="top">Luxury car sales zoom to new highs
</td> </tr> <tr valign="top"> <td> <table align="left" border="0" cellpadding="0" cellspacing="0" width="140"> <tbody><tr> <td>
</td> </tr> <tr valign="top"> <td>Porsche cars seen here in a showroom at Sungei Kadut. The marque was the third best seller among luxury cars with 448 registered - a 48% increase from 2009. -- ST PHOTO: TED CHEN </td> </tr> </tbody></table> [FONT=arial, helvetica, sans-serif]The Straits Times, January 28, 2011[/FONT]
[FONT=arial, helvetica, sans-serif]LUXURY and sports car sales have hit new highs, powered by a strong economy, new models and a shrinking certificate of entitlement (COE) supply that has priced out cheaper competitors.[/FONT]
[FONT=arial, helvetica, sans-serif]Practically all high-end cars posted record sales last year as they outgunned bread-and-butter brands for COEs as premiums soared on the back of one of the smallest quotas ever.[/FONT]
[FONT=arial, helvetica, sans-serif]Hence, while overall car sales plunged to about 42,000 - less than half the annual average of the preceding five years - the rarefied brands thrived.[/FONT]
[FONT=arial, helvetica, sans-serif]Veteran motoring writer Winston Lee said: 'High COE prices form a smaller percentage of the total price of a premium car, so buyers of such cars still perceive them to be reasonably well worth purchasing. [/FONT]
[FONT=arial, helvetica, sans-serif]'Also, such buyers are better able to stomach high COE prices than�others in the market.'[/FONT]
[FONT=arial, helvetica, sans-serif]Temasek Polytechnic lecturer Dennis Toh, who specialises in consumer behaviour, noted that the number of millionaires in Singapore increased by one-third last year. He also pointed to the fact that the stock market was quite bullish, 'resulting in more earnings among the well-heeled'.[/FONT]
[FONT=arial, helvetica, sans-serif]The biggest winner among luxury brands was Rolls-Royce, which sold 37 cars - more than three times its 2009 sales - at well over $1 million apiece. Its dramatic growth was largely on the back of the new Ghost, a less extravagant model priced at around $1.05 million - far lower than the $1.45 million Phantom. [/FONT]
[FONT=arial, helvetica, sans-serif]Next was Ferrari, whose sales more than doubled to 69 units. Again, this was on the back of new models, the California convertible, priced around $800,000, and the F458 at about $950,000. [/FONT]
[FONT=arial, helvetica, sans-serif]The other big gains were posted by makes such as Land Rover, Porsche, Aston Martin, Audi and BMW.[/FONT]
[FONT=arial, helvetica, sans-serif]And while makes like Mercedes-Benz, Jaguar and Lamborghini did not scale record heights last year, they garnered strong growth over the previous year.[/FONT]
[FONT=arial, helvetica, sans-serif]Mercedes' best year ever was 1995, when it put 4,953 new cars on the road to emerge as Singapore's best-selling brand, a feat it repeated in 1996.[/FONT]
[FONT=arial, helvetica, sans-serif]While high-end brands dominated the record-sales list, there were a few European brands which performed equally well. They were Volkswagen, Citroen and Mini, which set new records last year.[/FONT]
[FONT=arial, helvetica, sans-serif]These high-end gains were however at the expense of budget and mass-market brands such as the Japanese, Korean, Chinese and Malaysian makes, all of which suffered a sizeable drop in sales. [/FONT]
[FONT=arial, helvetica, sans-serif]Honda, for instance, incurred a 66 per cent shrinkage in sales, while Toyota took a 61 per cent beating. [/FONT]
[FONT=arial, helvetica, sans-serif]Industry watchers said it is possible for either Mercedes-Benz or BMW to emerge as Singapore's best-selling brand in the next few years. Toyota has been No. 1 for nine years in a row now. [/FONT]
[FONT=arial, helvetica, sans-serif]Motor companies representing the hot high-end makes are mixed in their outlook for this year. [/FONT]
[FONT=arial, helvetica, sans-serif]Mr Karsono Kwee, executive chairman of the Eurokars Group, whose brands include Rolls-Royce, Porsche and Mini, said the recent measures to cool the property market could mean fewer people making fast cash. [/FONT]
[FONT=arial, helvetica, sans-serif]'I don't think this year will be better than last year,' he said. 'I'll be happy with about the same number of sales.'[/FONT]
[FONT=arial, helvetica, sans-serif]Having said that, he added that Porsche has a healthy order bank, especially for the new Cayenne sport utility vehicle. [/FONT]
[FONT=arial, helvetica, sans-serif]Over at Ferrari agent Ital Auto, a spokesman described 2010 sales - its first full year since taking over the Prancing Horse marque from Hong Seh Motors - as 'encouraging'. [/FONT]
[FONT=arial, helvetica, sans-serif]'There is definitely room to grow,' he said. 'We expect a 10 to 15 per cent year-on-year increase in deliveries over the next few years.'[/FONT]
[FONT=arial, helvetica, sans-serif]Even as plans are laid by the incumbents, a newcomer is expected to make its foray into the supercar segment soon. [/FONT]
[FONT=arial, helvetica, sans-serif]British-based McLaren said it is 'on the verge' of appointing an agent here. [/FONT]
[FONT=arial, helvetica, sans-serif]Group chairman Ron Dennis told the press this week that he is eyeing 4 per cent of the superlative market. The company, better known for its successful Formula One endeavours, has taken the wraps off its first all-independent road car, the MP4-12C. It will be priced in the same range as the Ferrari F458.[/FONT]
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</td> </tr> <tr valign="top"> <td> <table align="left" border="0" cellpadding="0" cellspacing="0" width="140"> <tbody><tr> <td>
[FONT=arial, helvetica, sans-serif]LUXURY and sports car sales have hit new highs, powered by a strong economy, new models and a shrinking certificate of entitlement (COE) supply that has priced out cheaper competitors.[/FONT]
[FONT=arial, helvetica, sans-serif]Practically all high-end cars posted record sales last year as they outgunned bread-and-butter brands for COEs as premiums soared on the back of one of the smallest quotas ever.[/FONT]
[FONT=arial, helvetica, sans-serif]Hence, while overall car sales plunged to about 42,000 - less than half the annual average of the preceding five years - the rarefied brands thrived.[/FONT]
[FONT=arial, helvetica, sans-serif]Veteran motoring writer Winston Lee said: 'High COE prices form a smaller percentage of the total price of a premium car, so buyers of such cars still perceive them to be reasonably well worth purchasing. [/FONT]
[FONT=arial, helvetica, sans-serif]'Also, such buyers are better able to stomach high COE prices than�others in the market.'[/FONT]
[FONT=arial, helvetica, sans-serif]Temasek Polytechnic lecturer Dennis Toh, who specialises in consumer behaviour, noted that the number of millionaires in Singapore increased by one-third last year. He also pointed to the fact that the stock market was quite bullish, 'resulting in more earnings among the well-heeled'.[/FONT]
[FONT=arial, helvetica, sans-serif]The biggest winner among luxury brands was Rolls-Royce, which sold 37 cars - more than three times its 2009 sales - at well over $1 million apiece. Its dramatic growth was largely on the back of the new Ghost, a less extravagant model priced at around $1.05 million - far lower than the $1.45 million Phantom. [/FONT]
[FONT=arial, helvetica, sans-serif]Next was Ferrari, whose sales more than doubled to 69 units. Again, this was on the back of new models, the California convertible, priced around $800,000, and the F458 at about $950,000. [/FONT]
[FONT=arial, helvetica, sans-serif]The other big gains were posted by makes such as Land Rover, Porsche, Aston Martin, Audi and BMW.[/FONT]
[FONT=arial, helvetica, sans-serif]And while makes like Mercedes-Benz, Jaguar and Lamborghini did not scale record heights last year, they garnered strong growth over the previous year.[/FONT]
[FONT=arial, helvetica, sans-serif]Mercedes' best year ever was 1995, when it put 4,953 new cars on the road to emerge as Singapore's best-selling brand, a feat it repeated in 1996.[/FONT]
[FONT=arial, helvetica, sans-serif]While high-end brands dominated the record-sales list, there were a few European brands which performed equally well. They were Volkswagen, Citroen and Mini, which set new records last year.[/FONT]
[FONT=arial, helvetica, sans-serif]These high-end gains were however at the expense of budget and mass-market brands such as the Japanese, Korean, Chinese and Malaysian makes, all of which suffered a sizeable drop in sales. [/FONT]
[FONT=arial, helvetica, sans-serif]Honda, for instance, incurred a 66 per cent shrinkage in sales, while Toyota took a 61 per cent beating. [/FONT]
[FONT=arial, helvetica, sans-serif]Industry watchers said it is possible for either Mercedes-Benz or BMW to emerge as Singapore's best-selling brand in the next few years. Toyota has been No. 1 for nine years in a row now. [/FONT]
[FONT=arial, helvetica, sans-serif]Motor companies representing the hot high-end makes are mixed in their outlook for this year. [/FONT]
[FONT=arial, helvetica, sans-serif]Mr Karsono Kwee, executive chairman of the Eurokars Group, whose brands include Rolls-Royce, Porsche and Mini, said the recent measures to cool the property market could mean fewer people making fast cash. [/FONT]
[FONT=arial, helvetica, sans-serif]'I don't think this year will be better than last year,' he said. 'I'll be happy with about the same number of sales.'[/FONT]
[FONT=arial, helvetica, sans-serif]Having said that, he added that Porsche has a healthy order bank, especially for the new Cayenne sport utility vehicle. [/FONT]
[FONT=arial, helvetica, sans-serif]Over at Ferrari agent Ital Auto, a spokesman described 2010 sales - its first full year since taking over the Prancing Horse marque from Hong Seh Motors - as 'encouraging'. [/FONT]
[FONT=arial, helvetica, sans-serif]'There is definitely room to grow,' he said. 'We expect a 10 to 15 per cent year-on-year increase in deliveries over the next few years.'[/FONT]
[FONT=arial, helvetica, sans-serif]Even as plans are laid by the incumbents, a newcomer is expected to make its foray into the supercar segment soon. [/FONT]
[FONT=arial, helvetica, sans-serif]British-based McLaren said it is 'on the verge' of appointing an agent here. [/FONT]
[FONT=arial, helvetica, sans-serif]Group chairman Ron Dennis told the press this week that he is eyeing 4 per cent of the superlative market. The company, better known for its successful Formula One endeavours, has taken the wraps off its first all-independent road car, the MP4-12C. It will be priced in the same range as the Ferrari F458.[/FONT]
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