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Demand for Euro 2024 jerseys and merchandise heats up among Singapore fans
Rare jersey designs of underdogs Albania and Georgia have fuelled interest at one popular football retail store.
Euro 2024 jerseys on sale at Weston Corporation in Queensway Shopping Centre.
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Alif Amsyar & Louisa Tang
26 Jun 2024 10:31AM
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SINGAPORE: Customers in Singapore have been snapping up Euro 2024 jerseys and merchandise as the football tournament, which is held every four years, gets underway.
Some sports retail stores told CNA they are seeing brisk sales compared with the previous edition held in 2021, which took place a year late due to the COVID-19 pandemic.
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Creative jersey designs have also been a big hit with fans, particularly those of England and host country Germany.
The tournament kicked off about two weeks ago with 24 teams. The final group stage matches are set to be played on Wednesday (Jun 26), with the Round of 16 knockout stage kicking off on Saturday.
It will reach its climax on Jul 14, with the finals taking place in Berlin.
At the Weston Corporation store in Queensway Shopping Centre, a popular shopping spot for football fans, rare jersey designs of underdogs Albania and Georgia have fuelled interest among customers.
“We do have people being surprised that we do carry these items, so it's what the fans have been looking for because they cannot find it anywhere,” said the firm’s brand manager Taufiq Samsuri.
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While jerseys can cost about S$100 (US$74) each, fans are unfazed by the prices, with this year’s creative and nostalgic retro designs proving popular.
“If you’re really a diehard fan for this country … (the price) doesn’t matter,” Taufiq added.
To attract customers, he said that Weston stores across Singapore have been stocked with special and exclusive items, with everything from the official Euro 2024 footballs to Euro boots.
Germany kits have been flying off the shelves, as well as England’s due to the large English Premier League fan base in Singapore, he added.
As for individual players’ kits, Taufiq said that customers have been asking for those of Germany’s Toni Kroos – widely regarded as one of the greatest midfielders of all time – and England superstar Jude Bellingham.
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A dedicated Euro 2024 zone has been set up for fans as well at the Queensway outlet.
OLDER DESIGNS STILL POPULAR
At Champion Sports, the buzz has helped the sales of older designs from past tournaments.Its managing director Anil Kumar said his store still gets many fans looking for Italian jerseys. Italy are the defending champions, having won the 2020 tournament against England on penalties.
The store, located in Peninsula Shopping Centre at City Hall, is selling older jerseys for S$59.
“Fans say: why should I pay more? I can buy the same shirt, go to the pub, sit down and watch. I'm still wearing a Spanish or a German shirt,” said Anil.
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The stores expect sales to pick up as the tournament reaches the next stage, especially when fans know if their favourite teams are into the next round.
Source: CNA/lt(ja)
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