Party brand name analysis

[Perspective]

Most would think that the PAP's brand name is strong and practically unassailable when it comes to polls, so I wonder if people realised something.

Indeed, PAP bagged most of the winning wards. However, let's examine the losing wards.

WP scored above 40% in all its losing wards, but PAP had one area that went below 40% - Hougang at 35%. Although it's a small sample, it showed something - that the PAP brand name was as good as SDA or RP in that one sample.

Now let's take the top losing ward.

Among the top losing wards, SPP was first and WP was second. That gave SPP and WP the NCMP seats. PAP's top losing ward - Aljunied GRC - was only third.

All these goes to show that when PAP loses, it would lose badly.

There is hope yet, if the PAP continues to screw up, the branding destruction can be replicated all around Singapore.

 

[3_M]

35% PAP supporters- everything is about branding and PAP track records. Even if you throw in TPL, they will still vote for her.
35% fence sitters- branding factor exist but to a lesser extend. They are policy, personality driven.
30% opposition supporters- vote for any opposition party. Branding for opp party is a non issue unless there is 3-corner fight.

 

[Perspective]

That is saying that in Hougang, PAP got nothing - zero - from the middle ground.