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https://tech.sina.com.cn/it/2019-04-12/doc-ihvhiqax1998163.shtml

为不卖芯片给友商,为何却可能对苹果开放

2019年04月12日 11:05 观察者网






文/项立刚
近日,业内不断传出苹果四处求购5G的基带芯片,一直没有大进展,而又有消息称,华为有可能向苹果供应5G的基带芯片。4月11日华为P30发布会,在采访余承东时,有记者提出这个问题,余承东表示他是持开放的心态,只是美国政府要打压华为,即使苹果想用也肯定会受到限制。
无论如何,我们面对一个非常奇妙的局面,苹果需要5G的基带芯片,寻找合作并不顺利,华为却持开放的心态,一定程度伸出了橄榄枝,不过最终苹果能不能用上华为基带,这还要慢慢看情况,但是分析这个局,真让人感叹这是一个妙局。
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苹果为什么找不到5G基带芯片
智能手机在最近几十年基本形成了分工,就是芯片厂商研发芯片,整机厂商生产手机,大家形成合作关系,这个过程中世界上有很多芯片厂商,比如德州仪器、意法半导体等,而最后智能手机最为强大的芯片厂商还是高通。很长时间以来,高通是苹果的主要芯片提供商,双方有不错的合作,在过去很长时间里,多款苹果手机使用的都是高通的芯片。后来苹果研发自己的计算芯片,但是基带芯片也一直用高通的。
长期使用一家厂商的芯片,对于手机厂商来说,无疑是不够安全的,因为这样的话,如果核心配件出现断供,这个厂商就意味着可能全面崩溃,所以必须要寻找多厂商供货,在这样的指导思想下,苹果引进了英特尔作为合作伙伴,应该说苹果这样的做法,也是一个正常的做法。
当然这种情况一定程度上伤害了高通的利益,而在整个合作过程中,苹果的处理很有些店大欺客的做法,最后导致高通对苹果非常不爽,引发了一系列的知识产权官司,应该说那几项专利的官司,本质不是什么专利问题,包括苹果指责高通的知识产权收费模式是整机还是某个配件收费,都是斗气,即使是整机收费,费率很低,也就不算什么嘛,而且高通对于采用它芯片的企业很多是不收知识产权费的。归根到底是苹果和高通在购买基带芯片上,双方为了各自利益在斗气,而苹果也有点店大欺客,让高通很受伤。
正是因为这样的官司和争斗,在新一代的苹果手机中,就没有采用高通的基带芯片,对苹果而言,如果要用高通的基带芯片,那就是向高通投降,以前所有斗气的举动都意味着失败和认输。所以即使高通释放出善意,CEO表示,如果苹果需要高通的5G基带芯片,可以打电话。但是苹果真要打这个电话,那就是向高通低了头,这对世界上最强大的公司苹果,是一个比登天还难的事。
苹果不用高通的5G基带芯片,只剩下两个选择,一个是自研,一个是向其它企业购买。
先说自研,通信基带这个事,真不是说做就能做得出,还是需要资金、人才、长时间的技术积累。对于苹果来说,钱没有问题,人才也可以挖,但是技术积累,还真的没有,而通信技术就是一天天用时间熬出来的,今天世界上的基带芯片熬剩下的企业只有5家左右,英特尔在这个领域耕耘了十几年,基带芯片也还有需要完善的地方,让苹果自己短时间研发出来,做成稳定的产品,用在自己的5G手机,就是做得出来,苹果自己也不敢用,今天苹果哪一款手机出货不是上亿,如果十万分之一有问题,那就不是小问题,苹果声誉就会受到巨大影响。所以尽管今天苹果也是做了自己的自研队伍,但是要用自研基带芯片,它做出来也不敢用。
购买,现在苹果有几个可以购买的对象,除了高通之外,那就是英特尔,它们一直合作得不错,不过英特尔的基带芯片积累还是需要一个过程,在4G芯片的评价中稳定性也还是有需要完善的地方,现在能不能按时供应5G基带?苹果一直在寻找其它合作伙伴,显然对于英特尔能提供保证品质的5G基带芯片的信心不足。
除了英特尔之外,三星也是一家,其实目前三星最初的5G手机,采用的也还是高通芯片,它自己的5G基带芯片行不行,也还是不太稳固的事,最近又传出消息说三星已经拒绝了苹果,说是自己的供货量不足,不管如何这都说明一个问题,苹果也没有在三星得到提供5G基带芯片的承诺。
下面还有一家是联发科,在3G和4G时代,联发科也还是一家有相当实力的公共芯片供应商,但是综合实力和技术研发能力和高通还是有差距,包括和后来的华为海思相比,也逐渐有差距,在技术上有差距的情况下,品牌形象也有一定差距,到今天一般企业用联发科的芯片,都不太会是旗舰手机,如果和联发科合作,苹果不仅会面对着技术上风险,也会面临品牌的打击。
这样看起来,高通苹果不愿意用,自己研发短时间不能用,三星不愿意卖,联发科也难选择去买,一个5G基带芯片,真是难坏了世界手机巨头。本来不太可能的华为就浮出水面,有了那么一点可能性。
华为为什么不卖芯片给友商而却可能对苹果开放?
华为海思经过几年发展,已经研发全球顶级的手机芯片,麒麟980的水平已经达到世界一流,而巴龙5000这款5G芯片是一款整合2G、3G、4G能力的芯片,代表了世界5G基带芯片的最高水平。
G7W8-hvntnkq9667234.jpg

不过长期以来,华为的芯片战略都是只给自己华为系列产品供应芯片,并不向友商销售芯片。主要原因是什么?
虽然华为是说自己的产能问题,主要的立足点其实是:如果华为海思要向其它企业供应芯片,它就必须是独立的企业,否则无法平衡华为和其它厂商关系,这样一方面华为自己无法独享自己的研发成果,会一定程度上降低华为手机的竞争力,同时也会面对友商的批评,因为海思无法保证在货源分配,供货时间上完全公平。所以在手机芯片上,海思目前只给华为供应芯片。这个战略短时间不会改变。
但是为什么华为多位领导表态对于向苹果供应5G基带芯片保持开放呢?现在苹果急于购买5G基带芯片,华为的5G基带芯片无论是性能还是供货能力上,都是有保证的,在技术上这是一个很好的选择。这就要看华为愿意不愿意。前面提到对于一般友商华为是不愿意的,为什么对苹果反而愿意呢?
华为今天在世界上发展,受到最大的压力不是自己的技术 ,也不是能力,还是政治上的打压,今天华为无法进入的几个市场,美国、韩国、巴西,都不是产品和技术的问题,而是政治方面的问题。美国一直借口华为设备和产品有安全问题,把华为挡在门外,尤其是近两年,在美国市场更加困难。如果华为的5G基带被苹果采用,这也从事实上证明,华为产品有安全问题的说法不攻自破,如果苹果手机不存在安全问题,那不说明华为芯片也没有安全问题?而且和苹果合作,也在很大程度上证明了华为芯片的强大能力,对于华为的美誉度和信任度也会大大提升。很多对华为的指责也很难站得住脚,这在很大程度上也打破了美国对华为的围堵。
这个意义上,通过芯片供应,间接进入美国市场,一点点击破对华为的围堵,这也许是一个很好的机会。因此,在5G芯片上,华为从来不追求自己成为一个公共的芯片企业,但是却打算对苹果网开一面,释放出合作的善意。
当然苹果能不能采用华为的5G基带芯片,虽然华为有善意,苹果也许也有想法,但也还是需要过美国政府这一关,美国政府一定会施加压力,阻止此事发生,最后真正的实现可能性还是存在很多疑问。

nfZi-hvntnkq9665850.jpg

不过当今世界上,意想不到的事也不是一件,其实对于美国政府而言。说华为设备有安全问题,不过是借口,随着贸易战的缓和,一方面也是对中国做了退让,同时也解了苹果依赖高通的芯片之困,也不是完全没有一点可能。最终结果如何,我们也只能拭目以待了。


Https://tech.sina.com.cn/it/2019-04-12/doc-ihvhiqax1998163.shtml


Why not open the chip to friends, why may it be open to Apple?


April 12, 2019 11:05 Observer Network








Text / Xiang Ligang

Recently, the industry continues to report that Apple is buying 5G baseband chips everywhere. There has been no major progress, and there is news that Huawei may supply 5G baseband chips to Apple. On April 11th, Huawei P30 conference was held. When interviewing Yu Chengdong, a reporter raised this question. Yu Chengdong said that he is open-minded, but the US government wants to suppress Huawei. Even if Apple wants to use it, it will definitely be restricted.

In any case, we are faced with a very wonderful situation. Apple needs 5G baseband chips. It is not smooth to find cooperation. Huawei has an open mind and has extended its olive branch to some extent. But in the end, Apple can use Huawei's baseband. I have to look at the situation slowly, but analyzing this game is really a sigh. This is a good idea.

Why can't Apple find 5G baseband chip?

Smartphones have basically formed a division of labor in recent decades, that is, chip manufacturers develop chips, and whole machine manufacturers produce mobile phones. Everyone forms a cooperative relationship. In the process, there are many chip manufacturers in the world, such as Texas Instruments, STMicroelectronics, etc., and finally The most powerful chip maker for smartphones is Qualcomm. For a long time, Qualcomm is Apple's main chip provider, and the two sides have a good cooperation. In the past, many Apple phones used Qualcomm chips. Later, Apple developed its own computing chip, but the baseband chip has also been using Qualcomm.

Long-term use of a manufacturer's chip is undoubtedly not safe for mobile phone manufacturers, because if the core components are out of service, this manufacturer may mean a complete collapse, so it is necessary to look for multi-vendor supply. Under the guiding ideology, Apple introduced Intel as a partner. It should be said that Apple’s approach is also a normal practice.

Of course, this situation has hurt Qualcomm's interests to a certain extent. In the whole process of cooperation, Apple's handling of some stores is a big bully. In the end, Qualcomm is very unhappy with Apple, which has triggered a series of intellectual property lawsuits. The lawsuits of those patents are not patent issues at all, including Apple’s accusation that Qualcomm’s intellectual property charging model is a complete machine or a certain accessory charge, which is vindictive. Even if the machine charges, the rate is very low, so What is it, and Qualcomm does not charge intellectual property fees for many companies that use its chips. In the final analysis, Apple and Qualcomm are buying baseband chips. Both sides are arrogant for their own interests, and Apple is also a bit of a shopkeeper, making Qualcomm very injured.

It is precisely because of such lawsuits and battles that in the new generation of Apple mobile phones, Qualcomm's baseband chips are not used. For Apple, if you want to use Qualcomm's baseband chips, it is to surrender to Qualcomm. It means failure and admit defeat. So even if Qualcomm releases goodwill, the CEO said that if Apple needs Qualcomm's 5G baseband chip, you can call. But Apple really wants to make this call, which is to lower the head of Qualcomm, which is a difficult thing for the world's most powerful company, Apple.

Apple does not use Qualcomm's 5G baseband chip, only two options are left, one is self-developed and the other is purchased from other companies.

Let me talk about self-research and communication baseband. I really can't say that I can do it. I still need funds, talents, and long-term technical accumulation. For Apple, there is no problem with money, and talents can be dug, but the accumulation of technology is really not there. Communication technology is used every day. Today, there are only about 5 companies in the world. Intel has been working in this field for more than a decade. The baseband chip also needs to be perfected. It allows Apple to develop it in a short time and make a stable product. It can be used in its own 5G mobile phone. I dare not use it. Today, Apple's mobile phone shipment is not hundreds of millions. If there is a problem with one hundred thousandth, it is not a small problem, and Apple's reputation will be greatly affected. So even though Apple has made its own self-research team today, it has to use self-developed baseband chips, and it does not dare to use it.

Buy, now Apple has several objects that can be purchased, except for Qualcomm, that is Intel, they have been working well together, but Intel's baseband chip accumulation still needs a process, stability is still needed in the evaluation of 4G chip Perfect place, can you supply 5G baseband on time? Apple has been looking for other partners, apparently lacking confidence in Intel's ability to provide guaranteed quality 5G baseband chips.

In addition to Intel, Samsung is also a family. In fact, Samsung’s original 5G mobile phone is still a Qualcomm chip. Its own 5G baseband chip is not working, and it is still not very stable. Recently, it has been reported that Samsung has refused. Apple, said that it is not enough supply, no matter how this shows a problem, Apple has not been in Samsung to provide a 5G baseband chip promise.

The following is another MediaTek. In the 3G and 4G eras, MediaTek is also a well-established public chip supplier, but there is still a gap between comprehensive strength and technology research and development capabilities and Qualcomm, including compared with later Huawei Haisi. Gradually there are gaps. In the case of technical gaps, there is a certain gap in the brand image. Today, the average company uses MediaTek’s chips, which are not the flagship phones. If you cooperate with MediaTek, Apple will not only face technical risks. It will also face a blow from the brand.

It seems that Qualcomm Apple is not willing to use it, its own research and development can not be used for a short time, Samsung is not willing to sell, MediaTek is also difficult to choose to buy, a 5G baseband chip, it is really difficult to break the world mobile phone giant. Huawei, which is unlikely to be able to surface, has such a possibility.

Why does Huawei not sell chips to friends but may open to Apple?

After several years of development, Huawei HiSilicon has developed the world's top mobile phone chips. The level of Kirin 980 has reached world-class, and the 5G chip of Baron 5000 is a chip that integrates 2G, 3G and 4G capabilities, representing the world's 5G. The highest level of baseband chips.

However, for a long time, Huawei's chip strategy is to supply chips only to its own Huawei products, and does not sell chips to friends. What is the main reason?

Although Huawei is talking about its own capacity problem, the main standpoint is: If Huawei HiSilicon wants to supply chips to other companies, it must be an independent enterprise. Otherwise, Huawei and other vendors cannot be balanced. Exclusively enjoying their own research and development results will reduce the competitiveness of Huawei's mobile phones to a certain extent, and at the same time, it will also face criticism from friends, because Heis can't guarantee the distribution of goods and the delivery time is completely fair. Therefore, on the mobile phone chip, Hess currently only supplies chips to Huawei. This strategy will not change in a short time.

But why are Huawei's leaders stating that they are keeping open to Apple's 5G baseband chips? Now Apple is eager to buy 5G baseband chips. Huawei's 5G baseband chips are guaranteed in terms of performance and availability. This is a good choice in technology. It depends on whether Huawei is willing or not. As mentioned above, Huawei is unwilling to be a general friend. Why is it that Apple is willing to do so?

Huawei is developing in the world today. The biggest pressure is not its own technology, nor its ability, or political pressure. Today, several markets that Huawei cannot enter, the United States, South Korea, and Brazil are not products and technologies. It is a political issue. The United States has always excused Huawei's equipment and products as having security problems, keeping Huawei out of the door, especially in the past two years, making it more difficult in the US market. If Huawei's 5G baseband is adopted by Apple, this also proves that Huawei's products have security problems. If there is no security problem with Apple's mobile phones, it does not mean that Huawei chips have no security problems. Moreover, cooperation with Apple has also proved to a large extent the power of Huawei chips, and the reputation and trust of Huawei will be greatly enhanced. Many accusations against Huawei are also difficult to stand up, which has largely broken the US containment of Huawei.

In this sense, through the supply of chips, indirectly into the US market, a click on the containment of Huawei, this may be a good opportunity. Therefore, on the 5G chip, Huawei has never pursued itself as a public chip company, but intends to open the side of Apple.com and release the goodwill of cooperation.

Of course, Apple can use Huawei's 5G baseband chip. Although Huawei has good intentions, Apple may have ideas, but it still needs the US government. The US government will exert pressure to prevent this from happening, and finally realize the possibility. There are still many questions.


But in today's world, unexpected things are not one, in fact, for the US government. It is an excuse to say that Huawei equipment has security problems. With the easing of the trade war, on the one hand, it has also given way to China, and it has also solved the difficulties of Apple relying on Qualcomm's chips. It is not entirely impossible. The final result, we can only wait and see.
 

Ang4MohTrump

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Well the better trick is to sell it to them, and after they launched their 1st batch do what Qualcomm did = sue their gay ass and stop supply and have court rule to BAN THEIR PHONE SALES! This is what Qualcomm did, why not Huawei do it too? MAGA!
 

tanwahtiu

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China home grown opium quality is too good that chao BE indian opium which contain barbiturate chemicals, become a toxic products lose sales in China.

When chao angmoh BE become too afraid of China opium heading to UK, angmoh afraid of Yellow Peril from China... time for angmoh to face God wrath..
 
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