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- Dec 30, 2010
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One cent coins have been out of commission since 2002, incidentally a time when Woman Entrepreneur of the Year 2000 Nanz Chong’s ONE.99 shop was considering raising prices of all items to $2. First set up in the Heeren, Orchard Road (circa 1997), ‘$1.99 for everything’ was a shrewd, ballsy gimmick at the time (Everything at $199 – in the heart of pricey Orchard Road? 6 July 1997, ST). That business eventually folded, though many other factors such as copycat competition may have brought the budget concept to its knees other than giving up on a ‘magical’ price tag. I personally wouldn’t buy my kitchenware at a TWO DOLLAR SHOP, though I would patronise a $2.99 store because of the illusion of ‘value’ that the numbers create, even if that doesn’t make any rational dollar sense at all.
- http://everythingalsocomplain.com/2012/06/02/1-99-set-meals-when-1-cent-coins-no-longer-exist/
- http://everythingalsocomplain.com/2012/06/02/1-99-set-meals-when-1-cent-coins-no-longer-exist/