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More than 17 million young Americans have quit Facebook in the last two years amid a number of data privacy scandals hit the social network.
Former fans of the site, aged between 12 and 34, have abandoned it in the wake of damaging reports, including the Cambridge Analytica debacle.
US users are the most lucrative market for the social media network and it is alienating the highly coveted youth as teens and millennials shun the app.
A report from market research firm Edison Research found they are flocking instead to Facebook's sister site - Instagram.
The report found that in 2017, 67 per cent of the total US population over the age of 12 used Facebook.
This has dropped to 62 per cent and 61 per cent in 2018 and 2019, respectively.
These average figures equate to approximately 172 million current users, according to Edison Research.
However, a breakdown of those ditching the beleaguered site found the drop off has been much larger in youngsters.
The data revealed 79 per cent of US people aged between 12 and 34 were on Facebook but this has plummeted to 67 per cent in 2018 and 62 per cent in 2019.
This reveals 17 million people in this age group have deactivated their accounts.
More at More than 15 MILLION users in the US have quit Facebook in the last two years over privacy concerns
Former fans of the site, aged between 12 and 34, have abandoned it in the wake of damaging reports, including the Cambridge Analytica debacle.
US users are the most lucrative market for the social media network and it is alienating the highly coveted youth as teens and millennials shun the app.
A report from market research firm Edison Research found they are flocking instead to Facebook's sister site - Instagram.
The report found that in 2017, 67 per cent of the total US population over the age of 12 used Facebook.
This has dropped to 62 per cent and 61 per cent in 2018 and 2019, respectively.
These average figures equate to approximately 172 million current users, according to Edison Research.
However, a breakdown of those ditching the beleaguered site found the drop off has been much larger in youngsters.
The data revealed 79 per cent of US people aged between 12 and 34 were on Facebook but this has plummeted to 67 per cent in 2018 and 62 per cent in 2019.
This reveals 17 million people in this age group have deactivated their accounts.
More at More than 15 MILLION users in the US have quit Facebook in the last two years over privacy concerns
