http://www.freemalaysiatoday.com/fm...edia-sites-more-investigative-than-singapores
M'sian media sites more investigative than Singapore's
Fri, 06 Aug 2010 17:44
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By M Krishnamoorthy
KUALA LUMPUR: Malaysian home-grown blogging and social media networks provide greater diversity of opinion than Singapore’s news websites, according to a survey.
Media Influencers Survey (MIS) revealed that the watchgroups were recognised for their investigative role in the changing media landscape of both countries.
The survey, covering Malaysia and Singapore, was conducted by Asia Media Monitors Sdn Bhd in June in collaboration with the Public Relations Consultants' Association of Malaysia.
A total of 378 responses – from 309 public relations professionals and 69 from media -- were obtained from the survey.
However, Media Monitors general manager (Southeast Asia) Leon Hudson said the traditional media was still perceived to be relevant to the target audience.
He added that a number of respondents said that the social media was relevant in view of its widening reach.
He said the watchdog role has now shifted to the social media particularly in Malaysia primarily because it offers a broad range of views.
However, Hudson said the social media is just one part of the media mix.
“Based on our MIS findings, traditional media's strength is evident in its offering of quality opinion,” he said.
On traditional media like newspapers and television, he said the target audience was being eroded by the social media playing the watchdog role.
On the future media mix, Hudson said that social media would exert a broader influence and have a wider reach.
He also said the greatest challenge for public relation and media professionals, across Malaysia and Singapore, is to maintain and improve circulation or audience level.
M'sian media sites more investigative than Singapore's
Fri, 06 Aug 2010 17:44
E-mail Print
By M Krishnamoorthy
KUALA LUMPUR: Malaysian home-grown blogging and social media networks provide greater diversity of opinion than Singapore’s news websites, according to a survey.
Media Influencers Survey (MIS) revealed that the watchgroups were recognised for their investigative role in the changing media landscape of both countries.
The survey, covering Malaysia and Singapore, was conducted by Asia Media Monitors Sdn Bhd in June in collaboration with the Public Relations Consultants' Association of Malaysia.
A total of 378 responses – from 309 public relations professionals and 69 from media -- were obtained from the survey.
However, Media Monitors general manager (Southeast Asia) Leon Hudson said the traditional media was still perceived to be relevant to the target audience.
He added that a number of respondents said that the social media was relevant in view of its widening reach.
He said the watchdog role has now shifted to the social media particularly in Malaysia primarily because it offers a broad range of views.
However, Hudson said the social media is just one part of the media mix.
“Based on our MIS findings, traditional media's strength is evident in its offering of quality opinion,” he said.
On traditional media like newspapers and television, he said the target audience was being eroded by the social media playing the watchdog role.
On the future media mix, Hudson said that social media would exert a broader influence and have a wider reach.
He also said the greatest challenge for public relation and media professionals, across Malaysia and Singapore, is to maintain and improve circulation or audience level.
