The only F&B businesses that survive and thrive are those that sell no-frills, no-nonsense hawker staples at affordable prices.
Economy rice, chicken rice, char siew rice, fishball noodles, etc. Decent portions and at affordable prices.
Those selling instagram-worthy food are delusional. Nobody wants to eat your expensive croissant everyday. In fact, nobody wants to eat your expensive croissant at all. Same for those "new-gen hawker fare" where the servings are so small yet the price is expensive.
All never use brain one *LMAO*