Look at the good work SMRT CEO has done before asking for her resignation!

[Rogue Trader]

Virtual shopping at some SMRT train stations from Dec 7
SMRT train commuters can snap up Christmas food on-the-go with launch of SMRT's first QR code shopping wall. -AsiaOne
Tony Ng

Tue, Dec 06, 2011
AsiaOne

[Above: Tesco's virtual shopping wall in a subway platform in South Korea has proved to be popular.]
From Wednesday, commuters at two MRT stations can do some virtual Christmas shopping while waiting for their trains to arrive.

Train operator SMRT will be rolling out its first QR code shopping wall in Bugis and Boon Lay MRT stations.
All that is required is a QR code reader, which is installed in most phones, or widely available for free in the latest mobile platforms.

At the moment, supermarket chain Cold Storage is the first to have outdoor advertisements carrying QR code for instant sales.

Commuters will be able to choose from the 20 Christmas food items on the QR code shopping wall. They can also choose to have the orders delivered to them.

SMRT said it will be looking to increase the range of products for commuters to purchase on the go.

Ms Dawn Low, managing director, SMRT Commercial Business, said: "This new initiative is intuitive to the digital lifestyle of today’s consumers and part of our continuous efforts to enhance the commuting experience with SMRT.

"We are integrating mobile technology into our network to offer greater convenience, speed and choices to our commuters, allowing them to slip in a bit of shopping without having to step into a shop."

More than just advertisements, these QR code shopping walls are virtual shops on their own, allowing commuters to shop on the move.

Potentially, commuters can order the latest tech gizmo or do a bit of grocery shopping while standing at the station platform.

This form of virtual shopping is already present in South Korea, according to online reports.

Tech website Popsci reported that European grocery giant came up with a similar idea by implementing QR code shopping walls in South Korea subways.

According to the report, Tesco displayed visual recreations of grocery aisles on the walls of a subway station. Each item has a QR code on it. Along with a smartphone app, customers can then check out their shopping items via their smartphones.

The groceries will then be delivered to their homes on that evening at a specific time, Popsci reported.
Watch Tesco's video below for more.

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[Capano2121]

SMRT under Saw SLUT is really caring for sinkies & their shopping dollars by introducing such "INNOVATIVE" method of shopping! You can kill your time shopping away while the commuters stuck inside the stalled train are killed by SMRTs' incompetent retail specialist management by suffocation! The incompetent team will bring the latest shopping experience and everything is not about the train, it's all about the convenience, the convenience of milking your money either way, you pay for the train fare and drop dead in their stalled train and they would have still milked you one last time before you drop dead because you ordered something from their virtual shopping facilities while waiting to board the deathride!

 

[maxpark]

SMRT under Saw SLUT is really caring for sinkies & their shopping dollars by introducing such "INNOVATIVE" method of shopping! You can kill your time shopping away while the commuters stuck inside the stalled train are killed by SMRTs' incompetent retail specialist management by suffocation! The incompetent team will bring the latest shopping experience and everything is not about the train, it's all about the convenience, the convenience of milking your money either way, you pay for the train fare and drop dead in their stalled train and they would have still milked you one last time before you drop dead because you ordered something from their virtual shopping facilities while waiting to board the deathride!

haha... man, take it easy!

 

[g3abc]

What is happening to singapore ?
Post Offices uses to sell Insurance, JAMES's Money Lending Service,...and not selling cellphones, home appliances,..in addition to providing CORE postal service.
Now SMRT is trying to behave like a Department Store/Shopping Centre Landlord,..

What happened to the basic aspect of providing the CORE, main business ?

 

[Cerebral]

Actually tesco started it in Korea and they reported triple digit returns. The logistics behind this scheme is quite amazing and SG just copied. This pic shown is from KR not SG

 

[red amoeba]

to be frank...even metro stations in Taipei & Hong Kong are littered with shops - the basic idea is good.

Personally, I will like to have amenities in these train stations. But train companies must not depart their core activities - that is to provide efficient and cost effective transport option to the masses.

 

[Varuna]

They focus on the wrong things. Make train ride efficient, safe and smooth should be their main task. And they screw exactly that.