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Shein opens first permanent store amid heavy police presence
Shein opens first permanent store amid heavy police presence
35 mins agoAFP
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The launch comes as controversy swirls over the Asian e-commerce giant's fast fashion business model and its sale of childlike sex dolls online.
Shein’s arrival in France has been opposed by politicians, unions and top fashion brands. (Reuters pic)
PARIS: Shein opened its first brick-and-mortar store in the world in Paris today amid a heavy police presence, as controversy swirled over the Asian e-commerce giant’s fast fashion business model and sale of childlike sex dolls online.
Riot police officers were deployed in the centre of the French capital ahead of the opening of Shein’s first permanent physical store on the sixth floor of the BHV department store, an iconic building that has stood across from Paris City Hall since 1856.