- Joined
- Sep 22, 2008
- Messages
- 92,411
- Points
- 113
South Korea’s Lee calls for tourism overhaul, targets 30 million foreign visitors
Get insights on Asia's fast-moving developmentsSouth Korean President Lee Jae Myung (centre), chair of the Visit Korea Committee Lee Boo-jin (left) and vice-chief of the Italian Chamber of Commerce and Industry in South Korea Alberto Mondi at the presidential office Cheong Wa Dae in Seoul on Feb 25.
PHOTO: EPA

Published Feb 25, 2026, 04:40 PM
Updated Feb 25, 2026, 04:40 PM
SEOUL – South Korean President Lee Jae Myung on Feb 25 called for a sweeping overhaul of the country’s tourism industry, setting a goal of 30 million inbound visitors by boosting travel demand and spreading tourism beyond Seoul.
To meet that target, relevant government ministries rolled out a two-pillar strategy – expanding inbound demand and revitalising regional tourism – backed by reforms to immigration procedures, regional airports, lodging systems and higher value-added tourism content.
While presiding over the Expanded National Tourism Strategy Meeting at the presidential office Cheong Wa Dae in Seoul, Mr Lee underscored that “the development of the cultural industry triggered by K-culture must ultimately lead to tourism”.