it's annoying whenever they badly spell Tiong brands in English.

[UltimaOnline]

it's annoying whenever they badly spell China brands in English. It should be Chá Jī (not Cha Gee) : 茶姬

Another example is Shein which is actually 希音 Xī Yīn

Worst is Temu which is actually 特买 Tè Mǎi

Explore their menu to see what you like.

https://www.chagee.com.sg/en/product

Their Snow Cap Milk Tea looks nice :

 

[UltimaOnline]

 

[laksaboy]

It's not bad spelling, it's called marketing and localization, get it bodoh?

Refer to Douyin becoming TikTok in the international version.