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It is Mayhem For Non EV new car sales in Australia

I still love my Toyota. I know with 99.99999% certainty that the car will start in the morning, take me where I want to go and then take me home again when the day is done and this is a car that has already done 200,000km.
Toyota is fighting a losing battle. The world is inexorably moving towards EV - either you're in or you die. I much prefer driving an ICE car, esp a manual transmission - they have so much more soul than EVs - but in Singapore their days are numbered. Sale of new ICE cars will be bannded from 2030 onwards.
 
Toyota May global sales drop 7.2%; down for 4th month, on weak China demand

The Toyota logo Image: AP file
Toyota Motor Corp said Monday its global sales in May dropped 7.2 percent from a year earlier to 834,279 units, marking the fourth straight month of decline, reflecting sluggish demand in China hit by higher gasoline prices amid the Middle East conflict.

Its exports from Japan to the Middle East plunged 65.9 percent to 7,323 vehicles in the reporting month, falling for the third consecutive month, likely due to logistics disruptions stemming from the regional conflict.

Global output fell 5.5 percent to 765,470 cars, posting its first decline in three months, according to the world's largest automaker by volume.

Toyota's overseas sales dropped 9.6 percent to 715,898 units, with sales in China sliding 31.7 percent to 102,299 vehicles as a severe market environment persisted, the company said.

Sales in the United States edged down 0.6 percent to 238,800 units, almost flat from the previous year despite continued robust demand for hybrid vehicles, while the Middle East saw a 38.6 percent drop in sales to 29,568 cars.

However, sales in Japan grew 11.1 percent to 118,381 units, with demand remaining strong, aided by solid sales of new models, including the RAV4 sport utility vehicle and the bZ4X electric vehicle. Sales in India also jumped 15.3 percent to 30,227 cars, helped by tax cuts on automobiles.

Toyota's overseas production fell 9.4 percent to 514,882 vehicles, the first year-on-year decline in three months, with output in North America and Europe decreasing due to fewer operating days. China saw a 23.0 percent drop in production to 98,536 vehicles.

Domestic output rose 3.7 percent to 250,588 units, marking its first increase in seven months, supported by the launch of new models.

Meanwhile, global sales by Japan's eight major carmakers, including Toyota, in May fell 2.6 percent from a year earlier to 1,966,434 vehicles.

Sales by Honda Motor Co dropped 4.9 percent to 283,623 units due to weaker demand in China, while struggling Nissan Motor Co saw a 10.3 percent decline in sales to 229,870 cars.

However, sales by Suzuki Motor Corp climbed 23.2 percent to 307,918 units, driven by strong demand in India due to tax cuts and growth in emerging markets.

Global output by the eight automakers totaled 1,903,550 vehicles, down 3.7 percent, while domestic production edged down 0.9 percent to 598,817 cars.

© KYODO
 
Toyota May global sales drop 7.2%; down for 4th month, on weak China demand

The Toyota logo Image: AP file
Toyota Motor Corp said Monday its global sales in May dropped 7.2 percent from a year earlier to 834,279 units, marking the fourth straight month of decline, reflecting sluggish demand in China hit by higher gasoline prices amid the Middle East conflict.

Its exports from Japan to the Middle East plunged 65.9 percent to 7,323 vehicles in the reporting month, falling for the third consecutive month, likely due to logistics disruptions stemming from the regional conflict.

Global output fell 5.5 percent to 765,470 cars, posting its first decline in three months, according to the world's largest automaker by volume.

Toyota's overseas sales dropped 9.6 percent to 715,898 units, with sales in China sliding 31.7 percent to 102,299 vehicles as a severe market environment persisted, the company said.

Sales in the United States edged down 0.6 percent to 238,800 units, almost flat from the previous year despite continued robust demand for hybrid vehicles, while the Middle East saw a 38.6 percent drop in sales to 29,568 cars.

However, sales in Japan grew 11.1 percent to 118,381 units, with demand remaining strong, aided by solid sales of new models, including the RAV4 sport utility vehicle and the bZ4X electric vehicle. Sales in India also jumped 15.3 percent to 30,227 cars, helped by tax cuts on automobiles.

Toyota's overseas production fell 9.4 percent to 514,882 vehicles, the first year-on-year decline in three months, with output in North America and Europe decreasing due to fewer operating days. China saw a 23.0 percent drop in production to 98,536 vehicles.

Domestic output rose 3.7 percent to 250,588 units, marking its first increase in seven months, supported by the launch of new models.

Meanwhile, global sales by Japan's eight major carmakers, including Toyota, in May fell 2.6 percent from a year earlier to 1,966,434 vehicles.

Sales by Honda Motor Co dropped 4.9 percent to 283,623 units due to weaker demand in China, while struggling Nissan Motor Co saw a 10.3 percent decline in sales to 229,870 cars.

However, sales by Suzuki Motor Corp climbed 23.2 percent to 307,918 units, driven by strong demand in India due to tax cuts and growth in emerging markets.

Global output by the eight automakers totaled 1,903,550 vehicles, down 3.7 percent, while domestic production edged down 0.9 percent to 598,817 cars.

© KYODO
Believe it or not, the japs were the first into EV with Mitsubishi IMI in Japan and later Nissan Leaf. But the range were dismal and no public chargers. Charge at home.
This was in 2009

1782882851252.jpeg
 
Toyota’s global EV sales surge, even as overall sale numbers fall

Image Credit: Toyota
Jul 2, 2026

Toyota, the world’s top-selling automaker, saw overall global sales drop again in May for the fourth consecutive month, even as battery electric vehicle (BEV) sales continued to accelerate.

Toyota has long maintained its allegiance to a “multi-pathway” approach to the energy transition, which is industry slang for prioritising hybrid electric vehicles and other alternative fuels such as hydrogen.

But despite its adherence to this multi-pathway approach, its sales numbers are not delivering – especially as the United States and Israel’s war with Iran continues to keep fuel prices high and unpredictable.

In its latest numbers for May published this week, Toyota revealed that it has now seen 4 consecutive months of year-over-year decline in its overall worldwide car sales.

For May, Toyota (including its Lexus brand) saw sales of 834,279 units, down 7.2 per cent over May 2025. This follows three months of similar year-over-year declines of 3.4 per cent (February), 7.3 per cent (March), and 3.1 per cent (April).

Conversely, Toyota and Lexus saw total BEV global sales reach 37,313, up 170.9 per cent over the same month a year earlier, though this still only accounts for a share of just shy of 4.5 per cent of all sales.

It is nevertheless an ongoing trend that Toyota will likely want to pay attention to. Year-over-year monthly sales have increased every month this year – up 87.5 per cent to 22,306 in January, and edging up slightly each month after, by 165.5 per cent (February), 139 per cent (March), and 134 per cent (April).

Through the first five months of 2026, total BEV sales have reached 155,074, up 138.3 per cent over the same period a year earlier.

Toyota’s numbers for its various hybrid offerings – including basic hybrids (HEV), “mild” hybrids (MHEV), and plug-in hybrids (PHEVs) – continue to highlight the impact fuel prices are having on the company’s “multi-pathway” approach.

HEV sales for May were an impressive 396,468, but this represented an increase of only 4 per cent over May 2025. Similarly, MHEVs recorded 330,100 sales in May, down 7 per cent year-over-year.

And while PHEVs recorded 20,825 sales in May, up 34.9 per cent, this is an aberration so far this year, with the previous four months all recording year-over-year decreases in sales, resulting in a total of 73,074 sales so far this year, down 6 per cent against the same period in 2025.

Hydrogen fuel cell EVs (FCEVs) recorded only 48 sales in May, down 15.8 per cent, and with only 310 sold across the globe so far this year.

Whether Toyota will deign to consider these numbers representative of the industry-wide trend or not is another matter entirely.

See The Driven’s detailed EV sales data here: Australian electric vehicle sales by month in 2026; by model and by brand.

Please sign up for The Driven’s free daily newsletter and get the latest EV news and analysis delivered straight to your inbox.

Related Topics
 
Toyota’s global EV sales surge, even as overall sale numbers fall

Image Credit: Toyota
Jul 2, 2026

Toyota, the world’s top-selling automaker, saw overall global sales drop again in May for the fourth consecutive month, even as battery electric vehicle (BEV) sales continued to accelerate.

Toyota has long maintained its allegiance to a “multi-pathway” approach to the energy transition, which is industry slang for prioritising hybrid electric vehicles and other alternative fuels such as hydrogen.

But despite its adherence to this multi-pathway approach, its sales numbers are not delivering – especially as the United States and Israel’s war with Iran continues to keep fuel prices high and unpredictable.

In its latest numbers for May published this week, Toyota revealed that it has now seen 4 consecutive months of year-over-year decline in its overall worldwide car sales.

For May, Toyota (including its Lexus brand) saw sales of 834,279 units, down 7.2 per cent over May 2025. This follows three months of similar year-over-year declines of 3.4 per cent (February), 7.3 per cent (March), and 3.1 per cent (April).

Conversely, Toyota and Lexus saw total BEV global sales reach 37,313, up 170.9 per cent over the same month a year earlier, though this still only accounts for a share of just shy of 4.5 per cent of all sales.

It is nevertheless an ongoing trend that Toyota will likely want to pay attention to. Year-over-year monthly sales have increased every month this year – up 87.5 per cent to 22,306 in January, and edging up slightly each month after, by 165.5 per cent (February), 139 per cent (March), and 134 per cent (April).

Through the first five months of 2026, total BEV sales have reached 155,074, up 138.3 per cent over the same period a year earlier.

Toyota’s numbers for its various hybrid offerings – including basic hybrids (HEV), “mild” hybrids (MHEV), and plug-in hybrids (PHEVs) – continue to highlight the impact fuel prices are having on the company’s “multi-pathway” approach.

HEV sales for May were an impressive 396,468, but this represented an increase of only 4 per cent over May 2025. Similarly, MHEVs recorded 330,100 sales in May, down 7 per cent year-over-year.

And while PHEVs recorded 20,825 sales in May, up 34.9 per cent, this is an aberration so far this year, with the previous four months all recording year-over-year decreases in sales, resulting in a total of 73,074 sales so far this year, down 6 per cent against the same period in 2025.

Hydrogen fuel cell EVs (FCEVs) recorded only 48 sales in May, down 15.8 per cent, and with only 310 sold across the globe so far this year.

Whether Toyota will deign to consider these numbers representative of the industry-wide trend or not is another matter entirely.

See The Driven’s detailed EV sales data here: Australian electric vehicle sales by month in 2026; by model and by brand.

Please sign up for The Driven’s free daily newsletter and get the latest EV news and analysis delivered straight to your inbox.

Related Topics
And to think the japs were first into EV with Mitsubishi IMI and Nissan Leaf.
 
Toyota now scared...all of a sudden increase production...b4 that tell customer wait 6 months....

Slashed RAV4 wait times to spur Toyota sales explosion

/ / / 7
NEWS

But with sub-par performance in the first half of the year, can it meet its own lofty ambitions?

The News
Relief for buyers of some of Toyota’s most popular cars is on the way, with the company announcing it has secured more than 20,000 additional vehicles since the start of June to help satisfy demand for models like the RAV4, HiLux, and Corolla Cross.

The Key Details
20,000-unit supply boost to help Toyota match supply to demand

Toyota now aims to achieve 230,000 sales in 2026

More supply of RAV4, HiLux, Corolla Cross and bZ4X on the way

toyota hilux my26 towing 001b n86w

Cars for sale

The Finer Details
It’s all part of Toyota Australia’s plan to sell more than 230,000 cars this year – not a record number, by any means, but considering the company’s lacklustre first-half performance would certainly signal a return to form.

However, Chinese rivals are eager to give Toyota a run for its money, and with BYD running a close second behind Toyota in the June sales tally, will Toyota’s sales expectations agree with reality?

After previously declaring it was on target to achieve a full-year sales result of 220,000 vehicles, Toyota Australia has now adjusted its 2026 estimate upward to 230,000.

It’s an ambitious target, given the company only moved 95,141 units in the first half of this year. Selling 130,000 cars in remaining sixth months will be a challenge for Toyota – especially with Chinese challenger brands claiming an ever-increasing chunk of market share.

toyota bz4x my24 5505 w5v4 c3a8

However, the Big T expects increased supply and hot demand for its box-fresh HiLux and RAV4 – plus a surge in interest in the bZ4X and evergreen demand for the Corolla Cross – will carry it through to achieve its end-year sales goal.

“At the beginning of June, we increased our forecast to 22,000 for 2026 after securing an additional 10,000 vehicles,” Toyota Australia’s sales and marketing boss John Pappas said.

“I’m pleased to confirm that … we have again been able to secure additional production that has been prioritised for Australia – as such, we now anticipate finishing the year in excess of 230,000 sales.

“The growth in our forecast is largely due to strong demand and increased supply of RAV4 – both hybrid and plug-in hybrid – bZ4X, HiLux and Corolla Cross.”

toyota corolla cross 2027 z adventure 7 1782963369 95pc

2026 toyota hilux sr5 01 qcjx

There are signs the turnaround in fortunes is already in motion. In June, Toyota models occupied two of the top five spots with the Hilux coming in third place and the RAV4 in fifth.

The company moved 19,124 units across the month, enough to keep the top slot in outright sales, but Chinese challenger BYD is now nipping closely at its heels with its own June tally of 18,881 cars.

The Road Ahead
One of the biggest differences between Japanese and Chinese brands right now is the latter’s ability to respond quickly to spikes in customer demand.

With domestic car sales in China down and spare production capacity in abundance, automakers like BYD and GWM are able to quickly boost export allocations when needed – something that Toyota’s own modelling may not have anticipated, and something BYD is doing to great effect right now.

Can the world’s largest automaker fend off the challenge presented by its more agile Chinese rivals as they chip at the corners of Toyota’s formidable market share? We’ll know by the end of 2026.

2024 toyota bz4x 6897 xlku

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