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Is a price war brewing among food delivery apps?

micromachine

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SINGAPORE: The entry of a heavyweight player like Grab has turned up the heat in the local food delivery scene and some observers expect a tussle for market share to whip up a potential price war here.

GrabFood, the food delivery arm of Grab, was officially launched in Singapore on Monday (May 28). It replaces UberEats, which the ride-hailing giant had acquired when it took over Uber’s operations in Southeast Asia, and will go head-to-head with a slew of food delivery apps.

Among them include foodpanda and Deliveroo, which entered Singapore in 2012 and 2016, respectively.
While the growing food delivery scene has seen various new entrants over the years, Grab’s market stature and deep pockets “will definitely shake up” the industry, said associate professor Lawrence Loh from the National University of Singapore (NUS) Business School.

“It is coming from a totally different vantage point,” he explained. “Once Grab is in, the market’s competitive dynamics won’t be the same anymore.”

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Is a price war brewing among food delivery apps?
 
Not just the company. Even the delivery boy/man also competing. Now i see lots of cina sinkies from Foodpanda and Deliveroo delivering food to my door steps. :)
 
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