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i start a bidding process for naming rights for key mrt stations like raffles place, city hall, orchard, dhobyg, bayfront, somerset, little India, chinatown etc.
whichever company can bid highest gets their name on that mrt station
so orchard can rename as apple station, city hall as samsung station.
branding for limited years subject to paying millions in renewal fees
good idea?
whichever company can bid highest gets their name on that mrt station
so orchard can rename as apple station, city hall as samsung station.
branding for limited years subject to paying millions in renewal fees
good idea?