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A seven-member South Korean boy band named BTS has contributed close to $50 billion to South Korea's economy across the first decade of its existence, a share of the country's GDP comparable to that of a major Korean airline — and the small Korean entertainment label that signed them in 2013 nearly went bankrupt before their debut
Big Hit Entertainment, in 2013, was not the kind of company that produced globally dominant music acts.By Space Daily Editorial Team · Editorial process
Published June 29, 2026
Big Hit Entertainment, in 2013, was not the kind of company that produced globally dominant music acts. It had been founded in 2005 by a 33-year-old former JYP Entertainment songwriter named Bang Si-hyuk — generally known in the Korean music industry by the nickname “Bang PD” — who had spent the previous decade working as a producer-for-hire for various other labels and who had founded Big Hit specifically to give himself the artistic independence that the larger Korean labels had not allowed him. The first several years of Big Hit’s operations were substantially unsuccessful. The company developed several solo artists and one earlier idol group, all of whom failed to generate commercial returns sufficient to keep the label financially solvent. By 2007 — two years after its founding — Big Hit was, by Bang’s own subsequent account, approximately one quarter from formal bankruptcy. The label survived through a combination of personal loans, deferred salaries, and the substantial willingness of Bang’s small initial staff to continue working in exchange for what amounted to future-equity promises that, in the K-pop industry of the late 2000s, were generally understood to be worth essentially nothing. Bang’s strategic decision in approximately 2010 was to invest essentially all of the label’s remaining resources into developing a hip-hop-oriented idol group around a 16-year-old rapper named Kim Namjoon — who would, three years later, debut as RM, the leader of BTS — and to recruit six additional members across the subsequent three years. The group debuted on 13 June 2013. The label was, by every available account of its 2013 financial position, still substantially struggling.