Mr Brown did not operate from the shadows so he is free to morph into other areas.
I could actually create a great blog and since this site is already well known, there would be no problems sustaining a web presence where I blog about my cycling and my equipment (I have six bikes and still counting), photography and gear plus many other things including travel. It would make fascinating reading for the average sinkie stuck in a rut in sinkieland (which 60% fall into for sure).
However as I have said many times I'm still a firm believer that cyberlife and real life should never overlap and that no amount of google revenue would make it worthwhile.