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Retailers in S'pore face high rent and labour costs. These overheads make it difficult for traditional, mass-market businesses to remain profitable. Many traditional retailers like Royal Sporting House (RSH), have not innovated quickly enough to adapt to the changing market landscape. RSH started with 28 outlets in 2017, but dwindled to just 6 by early this year, with more closures expected. RSH declined owing to intense competition from e-commerce platforms and international rivals, and failed to adapt its mass-market business model to modern consumer trends. As digital shopping grew, RSH struggled to maintain its relevance. They just did not adequately invested in their online user experience.