https://tw.news.yahoo.com/頂級新iphone-殺破5萬元-215008675--finance.html
頂級新iPhone 殺破5萬元
中時電子報
9.4k 人追蹤
黃琮淵╱台北報導
2018年9月22日 上午5:50
中國時報【黃琮淵╱台北報導】
換機潮只聞樓梯響，蘋果新機iPhone XS昨日在台開賣，買氣持續低迷，不僅電信門市不見人潮，就連首賣會場都花不到2小時，就去化排隊用戶。影響所及，坊間通訊行直接砍價2000至3000元，跟電信業者搶單機生意，頂規iPhone XS Max（512G）殺破5萬元。
台灣大哥大請來模特兒展示最新型的iPhone XS系列機種。（趙雙傑攝）
台灣名列iPhone XS首波開賣名單，不過跟去年銷售iPhone 8一樣，買氣不佳。電信業者預估，iPhone XS首波到貨量超過10萬台，備貨充足，但首周大概只能賣出7、8萬台，加上中秋連假因素，銷售情況恐不樂觀。
首周買氣 保守看待
蘋果今年發表兩款iPhone新機，被視為高階版本的XS、XS Max，昨早8點就在全台開賣。不過，果粉多認為XS與前一代X差異不大，加上今年訂價又比去年來得高，考量預算壓力，都讓原本預期的換機潮不如預期。
中華電行通總經理陳明仕強調，今年iPhone到貨量十分充足，應會有不錯買氣。不過台灣大商務長谷元宏說，剛好遇到中秋連假，如果天氣好，多數人會出外，不會來買手機，因而對開賣首周實際買氣，持保守態度。
備貨充足 合約拉長
遠傳電信副總經理尹德洋認為，就目前掌握預購量，3天銷量要突破1萬台沒有問題，但也坦言換機頻率確實拉長，過去24、30個月合約恐怕都還嫌短，今年首度推出36個月的業界最長合約，試探用戶接受度。
相較於三大仍樂觀，台灣之星執行副總經理朱曉幸表示，開賣首日買氣看來還可以，但訂價太貴、手機外型沒有大幅改變等「不想換」的問題沒有解決，買氣很難拉抬起來，反倒是前幾代機種有望異軍突起。
下月平價款XR上市
單機市場方面，手機盤商及各大通訊行都不看好XS銷售，早在昨日開賣前就進行「殺」盤推演，各機款普遍降價2000至3000元；至於各大電商通路，則在開賣首日就喊出折價5％，換算起來約有1800至2500元降幅。
盤商認為，XS訂價太高，嚇跑原本要換機的果粉，導致首日銷售比去年更慘，但不代表沒有換機潮，除了iPhone 7、8近日詢問度增高、銷量明顯攀升，下月底還有平價款的iPhone XR要上市，屆時再評斷換機潮比較客觀。
新iphone來囉！
偷跑拿iPhone XS卻摔爆：5萬飛了
要買嗎？ 小改款差異「拆開」才知
新iPhone買氣 電信業看法兩極
這九個理由或許會讓你想等XR
Phone XS上市 最久排91小時搶頭香
相關新聞影音
Top new iPhone kills 50,000 yuan
[中时电子报]
Zhongshi News
9.4k person tracking
Huang Weiyuan reports from Taipei
September 22, 2018, 5:50 am
China Times [Huang Weiyuan, Taipei Report]
The change of the tide only heard the stairs, Apple's new iPhone XS was sold in Taiwan yesterday, and the buying momentum continued to be sluggish. Not only did the telecom store not see the crowd, but even the first sale venue took less than 2 hours to go to the queuing users. As far as the impact is concerned, the inter-bank communication line directly cut the price of 2,000 to 3,000 yuan, and the telecom industry grabbed the single-machine business. The top-of-the-line iPhone XS Max (512G) killed 50,000 yuan.
Top new iPhone kills 50,000 yuan
Taiwan's Big Brother invited models to showcase the latest iPhone XS series models. (photo by Zhao Shuangjie)
Taiwan is listed on the first wave of the iPhone XS, but it is not as good as the iPhone 8 sold last year. Telecom operators estimate that the first shipment of iPhone XS will exceed 100,000 units, and the stocking is sufficient. However, it can only sell 70,000 units in the first week. Coupled with the Mid-Autumn Festival, the sales situation is not optimistic.
Buying gas in the first week, conservatively
Apple released two new iPhone models this year, which are regarded as high-end versions of XS and XS Max. They were sold at 8 o'clock in the morning. However, fruit powder thinks that XS is not much different from the previous generation X, and this year's price is higher than last year. Considering the budget pressure, the original expected change is not as expected.
Chen Mingshi, general manager of China Electronics Co., Ltd. stressed that this year's iPhone arrival volume is very sufficient, there should be a good buying. However, Taiwan’s big business chief, Gu Yuanhong, said that just in time for the Mid-Autumn Festival, if the weather is good, most people will go out and will not buy a mobile phone. Therefore, they are conservative in buying the first week of the first week.
Sufficient stocking
Yin Deyang, deputy general manager of Far EasTone Telecom, believes that there is no problem in selling the pre-order volume in 3 days, but it is also said that the frequency of change is really long. The past 24 or 30 months contract is probably too short. For the first time, the 36-month longest contract in the industry was launched to test user acceptance.
Compared with the three major players, Zhu Xiaoxing, executive deputy general manager of Taiwan Star, said that it seems okay to buy the first day of buying, but the price is too expensive, the appearance of the mobile phone has not changed significantly, and the problem of "do not want to change" has not been resolved. It is very difficult to pull up the gas, but the previous generations are expected to rise.
Next month's parity XR listing
In the stand-alone market, mobile phone dealers and major communication banks are not optimistic about XS sales. They started the "kill" disk depreciation before the sale yesterday. The average price of each machine is 2,000 to 3,000 yuan. As for the major e-commerce channels, On the first day of the sale, the discount was 5%, which was reduced by about 1800 to 2,500 yuan.
The disc dealer believes that the XS price is too high, scaring away the fruit powder that was originally intended to change the machine, resulting in the first day sales being worse than last year, but it does not mean that there is no change of the tide, except for the iPhone 7 and 8, the recent inquiries increased and the sales volume increased significantly. At the end of next month, there will be a cheaper iPhone XR to be listed, and then it will be more objective to judge the change.
New iphone come!
Sneaked to take the iPhone XS but fell: 50,000 flies
are you buying? The difference between the small change and the "opening" is known.
New iPhone buys gas
These nine reasons may make you want to wait for XR
Phone XS listed the longest 91 hours to grab the first fragrance
Related news
頂級新iPhone 殺破5萬元
中時電子報
9.4k 人追蹤
黃琮淵╱台北報導
2018年9月22日 上午5:50
中國時報【黃琮淵╱台北報導】
換機潮只聞樓梯響，蘋果新機iPhone XS昨日在台開賣，買氣持續低迷，不僅電信門市不見人潮，就連首賣會場都花不到2小時，就去化排隊用戶。影響所及，坊間通訊行直接砍價2000至3000元，跟電信業者搶單機生意，頂規iPhone XS Max（512G）殺破5萬元。
台灣大哥大請來模特兒展示最新型的iPhone XS系列機種。（趙雙傑攝）
台灣名列iPhone XS首波開賣名單，不過跟去年銷售iPhone 8一樣，買氣不佳。電信業者預估，iPhone XS首波到貨量超過10萬台，備貨充足，但首周大概只能賣出7、8萬台，加上中秋連假因素，銷售情況恐不樂觀。
首周買氣 保守看待
蘋果今年發表兩款iPhone新機，被視為高階版本的XS、XS Max，昨早8點就在全台開賣。不過，果粉多認為XS與前一代X差異不大，加上今年訂價又比去年來得高，考量預算壓力，都讓原本預期的換機潮不如預期。
中華電行通總經理陳明仕強調，今年iPhone到貨量十分充足，應會有不錯買氣。不過台灣大商務長谷元宏說，剛好遇到中秋連假，如果天氣好，多數人會出外，不會來買手機，因而對開賣首周實際買氣，持保守態度。
備貨充足 合約拉長
遠傳電信副總經理尹德洋認為，就目前掌握預購量，3天銷量要突破1萬台沒有問題，但也坦言換機頻率確實拉長，過去24、30個月合約恐怕都還嫌短，今年首度推出36個月的業界最長合約，試探用戶接受度。
相較於三大仍樂觀，台灣之星執行副總經理朱曉幸表示，開賣首日買氣看來還可以，但訂價太貴、手機外型沒有大幅改變等「不想換」的問題沒有解決，買氣很難拉抬起來，反倒是前幾代機種有望異軍突起。
下月平價款XR上市
單機市場方面，手機盤商及各大通訊行都不看好XS銷售，早在昨日開賣前就進行「殺」盤推演，各機款普遍降價2000至3000元；至於各大電商通路，則在開賣首日就喊出折價5％，換算起來約有1800至2500元降幅。
盤商認為，XS訂價太高，嚇跑原本要換機的果粉，導致首日銷售比去年更慘，但不代表沒有換機潮，除了iPhone 7、8近日詢問度增高、銷量明顯攀升，下月底還有平價款的iPhone XR要上市，屆時再評斷換機潮比較客觀。
新iphone來囉！
偷跑拿iPhone XS卻摔爆：5萬飛了
要買嗎？ 小改款差異「拆開」才知
新iPhone買氣 電信業看法兩極
這九個理由或許會讓你想等XR
Phone XS上市 最久排91小時搶頭香
相關新聞影音
Top new iPhone kills 50,000 yuan
[中时电子报]
Zhongshi News
9.4k person tracking
Huang Weiyuan reports from Taipei
September 22, 2018, 5:50 am
China Times [Huang Weiyuan, Taipei Report]
The change of the tide only heard the stairs, Apple's new iPhone XS was sold in Taiwan yesterday, and the buying momentum continued to be sluggish. Not only did the telecom store not see the crowd, but even the first sale venue took less than 2 hours to go to the queuing users. As far as the impact is concerned, the inter-bank communication line directly cut the price of 2,000 to 3,000 yuan, and the telecom industry grabbed the single-machine business. The top-of-the-line iPhone XS Max (512G) killed 50,000 yuan.
Top new iPhone kills 50,000 yuan
Taiwan's Big Brother invited models to showcase the latest iPhone XS series models. (photo by Zhao Shuangjie)
Taiwan is listed on the first wave of the iPhone XS, but it is not as good as the iPhone 8 sold last year. Telecom operators estimate that the first shipment of iPhone XS will exceed 100,000 units, and the stocking is sufficient. However, it can only sell 70,000 units in the first week. Coupled with the Mid-Autumn Festival, the sales situation is not optimistic.
Buying gas in the first week, conservatively
Apple released two new iPhone models this year, which are regarded as high-end versions of XS and XS Max. They were sold at 8 o'clock in the morning. However, fruit powder thinks that XS is not much different from the previous generation X, and this year's price is higher than last year. Considering the budget pressure, the original expected change is not as expected.
Chen Mingshi, general manager of China Electronics Co., Ltd. stressed that this year's iPhone arrival volume is very sufficient, there should be a good buying. However, Taiwan’s big business chief, Gu Yuanhong, said that just in time for the Mid-Autumn Festival, if the weather is good, most people will go out and will not buy a mobile phone. Therefore, they are conservative in buying the first week of the first week.
Sufficient stocking
Yin Deyang, deputy general manager of Far EasTone Telecom, believes that there is no problem in selling the pre-order volume in 3 days, but it is also said that the frequency of change is really long. The past 24 or 30 months contract is probably too short. For the first time, the 36-month longest contract in the industry was launched to test user acceptance.
Compared with the three major players, Zhu Xiaoxing, executive deputy general manager of Taiwan Star, said that it seems okay to buy the first day of buying, but the price is too expensive, the appearance of the mobile phone has not changed significantly, and the problem of "do not want to change" has not been resolved. It is very difficult to pull up the gas, but the previous generations are expected to rise.
Next month's parity XR listing
In the stand-alone market, mobile phone dealers and major communication banks are not optimistic about XS sales. They started the "kill" disk depreciation before the sale yesterday. The average price of each machine is 2,000 to 3,000 yuan. As for the major e-commerce channels, On the first day of the sale, the discount was 5%, which was reduced by about 1800 to 2,500 yuan.
The disc dealer believes that the XS price is too high, scaring away the fruit powder that was originally intended to change the machine, resulting in the first day sales being worse than last year, but it does not mean that there is no change of the tide, except for the iPhone 7 and 8, the recent inquiries increased and the sales volume increased significantly. At the end of next month, there will be a cheaper iPhone XR to be listed, and then it will be more objective to judge the change.
New iphone come!
Sneaked to take the iPhone XS but fell: 50,000 flies
are you buying? The difference between the small change and the "opening" is known.
New iPhone buys gas
These nine reasons may make you want to wait for XR
Phone XS listed the longest 91 hours to grab the first fragrance
Related news
