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Government agencies trying to click with netizens
Online games, polls and contests being used to engage citizens better
By Goh Chin Lian
From a rock-blasting Facebook game to interactive polls, government agencies are upping their game in an effort to engage Singaporeans better through social networking media.
Some, like the Land Transport Authority (LTA), are trying to draw more netizens to their Facebook pages with contests and attractive prizes. Others are looking to monitor virtual chatter more closely, or get more feedback on government policies.
A check by The Straits Times of government tenders in the last six months shows a number of agencies looking to beef up their online capabilities, with one even getting a consultant to formulate a long-term strategy.
The moves reflect intensifying efforts by the authorities to engage Singaporeans via the virtual world, and follow Minister for Information, Communications and the Arts Yaacob Ibrahim's assurance that the Government will raise the bar on engaging the public via social media.
Online games, polls and contests being used to engage citizens better
By Goh Chin Lian
From a rock-blasting Facebook game to interactive polls, government agencies are upping their game in an effort to engage Singaporeans better through social networking media.
Some, like the Land Transport Authority (LTA), are trying to draw more netizens to their Facebook pages with contests and attractive prizes. Others are looking to monitor virtual chatter more closely, or get more feedback on government policies.
A check by The Straits Times of government tenders in the last six months shows a number of agencies looking to beef up their online capabilities, with one even getting a consultant to formulate a long-term strategy.
The moves reflect intensifying efforts by the authorities to engage Singaporeans via the virtual world, and follow Minister for Information, Communications and the Arts Yaacob Ibrahim's assurance that the Government will raise the bar on engaging the public via social media.
