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Meet CPIB's newest mascot: Kopi Lim
SINGAPORE: Corruption is a beary serious business - but the Corrupt Practices Investigation Bureau (CPIB) seems to be cultivating a softer image with its "latest recruit" - a "whiter than white" bear named Kopi Lim.
The Bureau introduced Kopi in a Facebook post on Saturday (Sep 16). The tongue-in-cheek profile states that the bear is 24 years old in human years, studied at the National Institute for Furry Friends and likes to make sure his fur is always white.
According to the profile, Kopi Lim stands for: Kaypoh (inquisitive), Organised, Positive, Industrious, Levelheaded, Innovative, Meticulous.
But Singaporeans know that if one is asked to "lim kopi" with CPIB, it usually means they are being investigated. The phrase "lim kopi" means to have coffee with someone in the Hokkien dialect.
A spokesperson for CPIB said Kopi Lim is a public relations initiative to commemorate its 65th anniversary, which falls on Sep 18.
"We hope that through this persona, we will be able to work through social media to reach out to the community-at-large and educate the public on the perils of corruption and on CPIB’s work in approachable and creative ways," CPIB the spokesperson said.
Singapore has had a history of introducing mascots under different agencies for various campaigns. One of them is Singa the Lion, first launched in 1982 under the National Courtesy Campaign. It was adopted as the official mascot of the Singapore Kindness Movement in 2009.
Other notable mascots include the Community Chest's Sharity Elephant which seeks to encourage children and youth to be compassionate towards the less fortunate, as well as Teamy the productivity bee, an iconic part of the national productivity movement.
The Bureau introduced Kopi in a Facebook post on Saturday (Sep 16). The tongue-in-cheek profile states that the bear is 24 years old in human years, studied at the National Institute for Furry Friends and likes to make sure his fur is always white.
According to the profile, Kopi Lim stands for: Kaypoh (inquisitive), Organised, Positive, Industrious, Levelheaded, Innovative, Meticulous.
But Singaporeans know that if one is asked to "lim kopi" with CPIB, it usually means they are being investigated. The phrase "lim kopi" means to have coffee with someone in the Hokkien dialect.
A spokesperson for CPIB said Kopi Lim is a public relations initiative to commemorate its 65th anniversary, which falls on Sep 18.
"We hope that through this persona, we will be able to work through social media to reach out to the community-at-large and educate the public on the perils of corruption and on CPIB’s work in approachable and creative ways," CPIB the spokesperson said.
Singapore has had a history of introducing mascots under different agencies for various campaigns. One of them is Singa the Lion, first launched in 1982 under the National Courtesy Campaign. It was adopted as the official mascot of the Singapore Kindness Movement in 2009.
Other notable mascots include the Community Chest's Sharity Elephant which seeks to encourage children and youth to be compassionate towards the less fortunate, as well as Teamy the productivity bee, an iconic part of the national productivity movement.
