Familee Telcos to Hike Mobile Data Plan Prices

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Jun 17, 2010

COMMUNICASIA 2010
Telcos in a jam

A way out is to end unlimited download plans, but telcos may shun that route

<!-- by line -->By Chua Hian Hou & Tan Weizhen
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<!--background story, collapse if none-->MONEY FROM DATA
'Telcos are making more money from voice now, but they have to start making more money on data.'
Ms Joanne Steinberg, director of marketing communications at Bridgewater, which provides mobile solutions to telcos


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With increasing smartphone usage, mobile data downloads have risen. To keep the data flowing, operators could look at ways to prioritise traffic or move on to 4G, the next generation of mobile networks. -- ST PHOTO: CAROLINE CHIA

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THREE out of every four phones now sold are smartphones, and with their increased presence and unlimited-use data plans, mobile data usage is going through the roof.
But because it is more costly to beef up mobile networks than wired networks, many telcos, including those in Singapore, are looking at other ways to alleviate the mobile traffic jam.
Telcos here declined to say how, but some industry analysts believe they will end their buffet-style plans allowing unlimited data downloads.
This will not just ease congestion but also increase revenue for telcos as data usage goes up.
Ms Joanne Steinberg, director of marketing communications at Bridgewater, which provides mobile solutions for telcos, said: 'Telcos are making more money from voice now, but they have to start making more money on data.'
America's biggest mobile operator, AT&T, has already gone ahead with this.
Read the full story in Thursday's edition of The Straits Times.
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