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By Linette Lai & Walter Sim
When German couple Dana and Stefan invited strangers to their Singapore home for dinner last month, the response was overwhelming.
Their online "open invitation" for six guests at an authentic German meal went viral, with 400 sign-ups. Netizens lauded the gesture as being "sweet" and "heartwarming".
But all was not as it seemed.
The dinner was the first of four hosted by expatriates as part of the sixth FairPrice Finest Festival, the supermarket's annual food celebration.
And the marketing ploy has left a sour taste for some, with sign-up rates plunging after the link with FairPrice was revealed about a week after the first invite.
The second dinner, hosted by a French chef, drew just 19 people. Only seven signed up for yesterday's meal, hosted by a trio of Italian friends.
Netizens speculated that the hosts were merely "paid actors" in a "staged marketing gimmick", prompting organisers to clarify that they had "volunteered after hearing about the idea through word of mouth".
When German couple Dana and Stefan invited strangers to their Singapore home for dinner last month, the response was overwhelming.
Their online "open invitation" for six guests at an authentic German meal went viral, with 400 sign-ups. Netizens lauded the gesture as being "sweet" and "heartwarming".
But all was not as it seemed.
The dinner was the first of four hosted by expatriates as part of the sixth FairPrice Finest Festival, the supermarket's annual food celebration.
And the marketing ploy has left a sour taste for some, with sign-up rates plunging after the link with FairPrice was revealed about a week after the first invite.
The second dinner, hosted by a French chef, drew just 19 people. Only seven signed up for yesterday's meal, hosted by a trio of Italian friends.
Netizens speculated that the hosts were merely "paid actors" in a "staged marketing gimmick", prompting organisers to clarify that they had "volunteered after hearing about the idea through word of mouth".
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