Factors to consider when investing in property

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Property investing involves a relatively favorable risk/reward profile, but with relatively low liquidity (leverage with loan).
Careful planning and consideration will give the investor a very lucrative return.

So what are the factors to consider when invest in property?
Location, developer, future potential, capital appreciation, rental

More detail explanation on this article: http://propertyinvestment88.sg/factor-to-consider-in-property-investment/