Don't Worry, We're Not Selling Anything

[zhihau]

Appealing to ordinary peoples' sense of compassion and then taking a cut does not seem right to me.

sounds a bit like the old NKF to me :(:(:(

 

[Fook Seng]

sounds a bit like the old NKF to me :(:(:(

These methods are no different from riding on charity to benefit yourself.

 

[jw5]

sounds a bit like the old NKF to me :(:(:(

It's not that bad at the moment, because it does not appear that the management of the charitable organizations using direct selling to individuals are benefitting from this method of raising funds.

Their logic is probably that the needy benefits from the incremental donations and they would be right on this count.

What they may not have analysed in detail is whether the individual donors are fully aware of how much their donations are being paid out as commissions and whether this method is acceptable to donors and the general public.
Another factor is whether the targetted donor segment is appropriate, given the method of selling which includes commission to agents. It wouldn't be a big issue if they targetted large profit making enterprises or rich people.

 

[Unrepented]

It's like marketing cost being subsidized.

If a profit oriented biz donates to a institution of public character, they stand to gain a tax benefit in the form of a tax deduction which is 2.5 or 3 time the amount donated and can be bought forward for a said number of years. Resulting in suffering about 60% to 70% of the amount donated.

One should only buy a product or service base on it's application merits, and not such psychological ploy. Imo, what little tickles down to the actual beneficiaries are just to circumvent the law.

If there is no intent to influence the purchase decision, tell potential customers their donation intent for what?

In the end, buyers may buy something that is of not much utility, and they may buy another one that really satisfy the intended application.

Complete waste of resources,imo.

It's not that bad at the moment, because it does not appear that the management of the charitable organizations using direct selling to individuals are benefitting from this method of raising funds.

Their logic is probably that the needy benefits from the incremental donations and they would be right on this count.

What they may not have analysed in detail is whether the individual donors are fully aware of how much their donations are being paid out as commissions and whether this method is acceptable to donors and the general public.
Another factor is whether the targetted donor segment is appropriate, given the method of selling which includes commission to agents. It wouldn't be a big issue if they targetted large profit making enterprises or rich people.

 

[jw5]

If there is no intent to influence the purchase decision, tell potential customers their donation intent for what?

That's what I'm saying. Would the potential customers' purchase decision be changed if the intent of the donation is disclosed fully to them before purchase?

The issue here is accountability to the donors, and not so much accountability to the charity beneficiaries.
The latter seems to be taken care of in terms of higher incremental donations through direct selling to individuals via compassionate sales pitch.