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The 1,715-unit development, which was launched for sale two years ago, still has 254 unsold units. So to move sales, its developer CapitaLand Singapore said it will be refurbishing 30 units with additional designer furnishings.
d'Leedon. (Photo: Eileen Poh)
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<!-- /tab-gallery-area --> SINGAPORE: Singapore's largest condominium project d'Leedon, near Farrer Road, marked its completion on Saturday (Oct 25). But the 1,715-unit development, which was launched for sale two years ago, still has 254 unsold units - comprising mostly four-bedroom units - as of last month.
And to move sales, its developer CapitaLand Singapore said it will be refurbishing 30 units with additional designer furnishings. Those units will be re-launched next month.
Wong Heang Fine, CEO of CapitaLand Singapore Residential, said: "The focus is really on buyers who do not want to have the hassle of doing the interior decoration after they buy the units, they just want to move in. So literally, all the 30 units are such that you can just bring your suitcase and move in tomorrow after you purchased the units."
Last month, the developer gave 30 units at its The Interlace condominium a makeover to attract buyers. CapitaLand said it is marketing the units and none have been sold yet. The 1,040-unit development was completed in September 2013 but still has about 170 unsold units as of August 2014.
Meanwhile, a party celebrating d'Leedon's completion was held for residents on Saturday evening. Its developer went all-out to make an impression.
It got America's Got Talent’s William Close to play a harp which stretched from the project's clubhouse rooftop to another tower at the other end. The harp is the world-longest playable stringed musical instrument - the length of one of its strings measures 291.71 metres.
In addition, there was even a laser and fireworks show.
- CNA/ms
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<!-- /tab-gallery-area --> SINGAPORE: Singapore's largest condominium project d'Leedon, near Farrer Road, marked its completion on Saturday (Oct 25). But the 1,715-unit development, which was launched for sale two years ago, still has 254 unsold units - comprising mostly four-bedroom units - as of last month.
And to move sales, its developer CapitaLand Singapore said it will be refurbishing 30 units with additional designer furnishings. Those units will be re-launched next month.
Wong Heang Fine, CEO of CapitaLand Singapore Residential, said: "The focus is really on buyers who do not want to have the hassle of doing the interior decoration after they buy the units, they just want to move in. So literally, all the 30 units are such that you can just bring your suitcase and move in tomorrow after you purchased the units."
Last month, the developer gave 30 units at its The Interlace condominium a makeover to attract buyers. CapitaLand said it is marketing the units and none have been sold yet. The 1,040-unit development was completed in September 2013 but still has about 170 unsold units as of August 2014.
Meanwhile, a party celebrating d'Leedon's completion was held for residents on Saturday evening. Its developer went all-out to make an impression.
It got America's Got Talent’s William Close to play a harp which stretched from the project's clubhouse rooftop to another tower at the other end. The harp is the world-longest playable stringed musical instrument - the length of one of its strings measures 291.71 metres.
In addition, there was even a laser and fireworks show.
- CNA/ms
