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RWS Halloween Horror Nights' Publicity Stunt With a Coffin Triggers S'poreans
Image: STOMP
Every year, Resort World Sentosa build horror houses designed to scare the jeebeebees out of you.
And this year isn’t any different.
In fact, this year, the organisers got two directors of two horrifying Thai horror movies to help out.
But that’s a story for another time.
RWS Halloween Horror Nights is also well-known for another thing: their publicity stunts.
Back In 2017
Remember this lady?
Well, she was put there by the marketing minds behind RWS Halloween Horror Nights.
Unfortunately, this beautiful piece of horror had to be taken downbecause it triggered Singaporeans.
Image: Singaporeans Defending Marriage and Family Facebook Page
Fast forward two years later.
Singaporeans Once Again Triggered By Publicity Stunt
This extremely realistic coffin was discovered at a bus stop along River Valley Road.
Image: STOMP
It was about two-metres-tall and decorated with bloodstains, knife carvings, a red rose and a crow.
Candles were also found on the ground in front of the coffin.
Image: Giphy
What would you feel if you come across this on a lonely night stroll?
Mixed Reactions
Lianhe Wanbao ran a story on this particular publicity stunt and spoke to a few people.
One of them, a 50-year-old man, who was waiting for his bus on a late Saturday night, said he “got a fright” after seeing the coffin.
Especially when you take into account that right now, it’s the Hungry Ghost Month, it seems “really inauspicious”.
Another man echoed his sentiments.
There are some, however, who aren’t disturbed by the display.
“It looks very realistic and reminds me of Halloween instead of the Hungry Ghost Festival. This is a western coffin and isn’t the same one that Chinese people use.”
“The ‘coffin’ is a little scary, but it does make me want to experience the Halloween event at USS.”
Generate Conversation Among Horror Fans
That last comment might’ve made Resorts World Sentosa happy.
They mentioned previously that their campaign, while drawing flak managed to “generate conversations among the people”.
And that they create such innovative ads to “creatively drive awareness in an eye-catching, original and unconventional way”.
I’ll say mission accomplished. What about you?
Every year, Resort World Sentosa build horror houses designed to scare the jeebeebees out of you.
And this year isn’t any different.
In fact, this year, the organisers got two directors of two horrifying Thai horror movies to help out.
But that’s a story for another time.
RWS Halloween Horror Nights is also well-known for another thing: their publicity stunts.
Back In 2017
Remember this lady?
Well, she was put there by the marketing minds behind RWS Halloween Horror Nights.
Unfortunately, this beautiful piece of horror had to be taken downbecause it triggered Singaporeans.
Fast forward two years later.
Singaporeans Once Again Triggered By Publicity Stunt
This extremely realistic coffin was discovered at a bus stop along River Valley Road.
It was about two-metres-tall and decorated with bloodstains, knife carvings, a red rose and a crow.
Candles were also found on the ground in front of the coffin.
What would you feel if you come across this on a lonely night stroll?
Mixed Reactions
Lianhe Wanbao ran a story on this particular publicity stunt and spoke to a few people.
One of them, a 50-year-old man, who was waiting for his bus on a late Saturday night, said he “got a fright” after seeing the coffin.
Especially when you take into account that right now, it’s the Hungry Ghost Month, it seems “really inauspicious”.
Another man echoed his sentiments.
There are some, however, who aren’t disturbed by the display.
“It looks very realistic and reminds me of Halloween instead of the Hungry Ghost Festival. This is a western coffin and isn’t the same one that Chinese people use.”
“The ‘coffin’ is a little scary, but it does make me want to experience the Halloween event at USS.”
Generate Conversation Among Horror Fans
That last comment might’ve made Resorts World Sentosa happy.
They mentioned previously that their campaign, while drawing flak managed to “generate conversations among the people”.
And that they create such innovative ads to “creatively drive awareness in an eye-catching, original and unconventional way”.
I’ll say mission accomplished. What about you?
