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China's automobiles struggling to enter EU market
By Qiang Xiaoji (chinadaily.com.cn)
Failure in Europe
Currently there are five main Chinese companies, Brilliance Auto, Chana Auto Co Ltd, Great Wall Motors, Landwind and Lifan Group, exporting cars to the EU.
In the first three quarters, the biggest exporter, Great Wall Motors, sold 675 units out of 745 to the EU. Landwind, China's first car maker selling cars in the EU only sold one car in Europe in the first nine months of this year.
Chana, a Chongqing-based company which claimed to have six overseas factories, only made a total sale of 34 units in the January-September period and Lifan, also based in Chongqing, sold only 24 units in the same period.
In comparison, the car markets in Russia and Eastern Europe are much easier to enter. But as the global car market shrank, Chinese car makers were met with bigger obstacles.
In the first ten months of this year, Chinese company Chery sold 3,860 cars in Russia, down 74 percent compared with the same period last year and a big decrease from its peak when its annual sales in Russia amounted to approximately 30,000 units.
Lifan, BYD and Great Wall Motor also witnessed a sharp decrease in their exports to Russia. Great Wall Motors and BYD's car export volume to Russia both decreased by over 70 percent.
http://www.autoblog.com/2007/06/22/brilliance-bs6s-adac-crash-test-is-anything-but/
China's Brilliance BS6 is a recent entry into the European market, positioned as a premium-style import sedan at a budget price. Well, after seeing the videos of the car undergoing crash testing using Euro NCAP guidelines at the ADAC (Germany's AAA, essentially) test center, one thing's certain: buyers get what they pay for.
The BS6, as currently constructed, appears to a complete piece of crap. The horrifying 40 mph offset frontal crash test video shows damage that can be described as catastrophic at best. The A-pillar collapses and folds up like a cheap suitcase, forcing the driver's door to pop largely out of its frame, while the lower portion of the car buckles like it's made of recycled pop cans. We wouldn't want to be the driver's legs...or any other part of him for that matter.
To open the mangled door afterwards, the ADAC techs needed to use a huge crowbar to get it to budge. ADAC notes that the pedals intruded a foot and a half (32 cm) into the driver's space, while the IP moved in almost 8 inches (20 cm). Needless to say, the BS6 failed the test, garnering just 1 star.
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By Qiang Xiaoji (chinadaily.com.cn)
Failure in Europe
Currently there are five main Chinese companies, Brilliance Auto, Chana Auto Co Ltd, Great Wall Motors, Landwind and Lifan Group, exporting cars to the EU.
In the first three quarters, the biggest exporter, Great Wall Motors, sold 675 units out of 745 to the EU. Landwind, China's first car maker selling cars in the EU only sold one car in Europe in the first nine months of this year.
Chana, a Chongqing-based company which claimed to have six overseas factories, only made a total sale of 34 units in the January-September period and Lifan, also based in Chongqing, sold only 24 units in the same period.
In comparison, the car markets in Russia and Eastern Europe are much easier to enter. But as the global car market shrank, Chinese car makers were met with bigger obstacles.
In the first ten months of this year, Chinese company Chery sold 3,860 cars in Russia, down 74 percent compared with the same period last year and a big decrease from its peak when its annual sales in Russia amounted to approximately 30,000 units.
Lifan, BYD and Great Wall Motor also witnessed a sharp decrease in their exports to Russia. Great Wall Motors and BYD's car export volume to Russia both decreased by over 70 percent.
http://www.autoblog.com/2007/06/22/brilliance-bs6s-adac-crash-test-is-anything-but/
China's Brilliance BS6 is a recent entry into the European market, positioned as a premium-style import sedan at a budget price. Well, after seeing the videos of the car undergoing crash testing using Euro NCAP guidelines at the ADAC (Germany's AAA, essentially) test center, one thing's certain: buyers get what they pay for.
The BS6, as currently constructed, appears to a complete piece of crap. The horrifying 40 mph offset frontal crash test video shows damage that can be described as catastrophic at best. The A-pillar collapses and folds up like a cheap suitcase, forcing the driver's door to pop largely out of its frame, while the lower portion of the car buckles like it's made of recycled pop cans. We wouldn't want to be the driver's legs...or any other part of him for that matter.
To open the mangled door afterwards, the ADAC techs needed to use a huge crowbar to get it to budge. ADAC notes that the pedals intruded a foot and a half (32 cm) into the driver's space, while the IP moved in almost 8 inches (20 cm). Needless to say, the BS6 failed the test, garnering just 1 star.


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