Can Android revive the corpse of Nokia brand?

[TemaseX]

http://www.zdnet.com/article/nokia-attempts-a-smartphone-comeback-with-android/


Nokia attempts a smartphone comeback with Android
By using a standardized, secure version of Google's Android in its new smartphones, the Nokia brand seeks to rise from the ashes.


By Steven J. Vaughan-Nichols for Linux and Open Source | February 26, 2018 -- 23:37 GMT (07:37 GMT+08:00) | Topic: Mobility

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MWC 2018

• Nokia 8110 Matrix points to the future for smartphones
• Galaxy S9: Should you upgrade?
• Sony's Xperia XZ2 adds 3D scanning capabilities
• How Samsung's DeX updates improve the enterprise experience
• Best and worst of the past five years
• First sub-$50 Android Go smartphones due
• Huawei focuses on connecting emerging markets
• CNET: Latest from Barcelona

Remember when Nokia was the mobile phone powerhouse? Under a new owner, HMD Global, the brand is trying to make a comeback to the top with Android smartphones.

It's a smart move. While most of the attention is going to Nokia's 8110 4G, a modern, low-powered slider phone you may remember from The Matrix, which runs KaiOS, there's so many users who want to take a nostalgic visit to 1999 feature phones.

Many more people want a smartphone with vanilla Android. Android users tend to hate vendor specific interfaces; glued in add-on programs, which just devour battery life; and annoying customized standard programs. These people may well want a Nokia 8 Sirocco, and the Nokia 7 Plus, Nokia 6, or entry-level Nokia 1.

Fancy? No. While the Nokia 8 Siorocco, Nokia's swanky flagship phone, looks good, what has the people who want high-end luxury smartphones salivating are the new Samsung Galaxy S9 models. But these no-frills Android operating systems -- Android One and Android Go for the Nokia 1 -- work great for someone who wants a clean Android experience and monthly security updates.

Google calls Android One the "purest form of Android". What do they mean by that? It's plain-Jane Android with all the Google programs. That's what you used to get in Google's Nexus phones, but those smartphones were built with Google's help. With Android One, any vendor can make phones using this no-frills version of Android.

Well, I say "no frills", but Android One comes with built-in Google Play Protect to help secure your phone and it's optimized for use with Google Assistant. That, and all the Google Apps, really makes it attractive.

The real advantage is for two years, you'll get all Android major updates and monthly security updates. With this one simple move, Google and Nokia have removed the pain point that afflicts most Android phones: The lack of timely updates and patches.

This is a huge deal if you care about security and software updates. If all you want is the next biggest and thinnest phone, look elsewhere. There's always another pretty phone. But, if you're serious about getting work done with your phone, you must check out the new Nokia phones.

Can this work? Can Nokia rise up from the grave? ABI Research analyst David McQueen thinks so. "By resurrecting its distribution partners and building a solid partnership with Google, most notably through Android One with the promise of a 'pure, secure and up to date' experience, the company is slowly rising from the ashes as a brand to once again be taken seriously in the mobile phone marketplace," McQueen said.

I think Nokia can rise again. And I never thought I'd be saying that. What do you think?

Related Stories:

 

[no_faith]

Imho, it will not.
Nokia has buried away from the market before resurface.
The very young generation might not even know what is nokia.
Those smartphone mostly dominated by apple or samsung.
The gap and pace too much for nokia to catch up.
They didnt even come up with new phone pr design. This is the 2nd phone they come up i suppose. The 1st re-model is 3310 if im right.
But where so call new 3310 now?

 

[eatshitndie]

if google failed miserably in their attempt at their own g1 (by htc), then moto acquisition (bought at $12.5b sold for $2.9b) to make their own phone (nexus), then with samsung (again the dreaded and hated nexus), not to mention the nonsense called "ara", and now the pixel 1 & 2 with the htc acquisition, nokia will fail more horribly. they need to suck prc pricks in power to be allowed to compete in china for less than 6.9% of the market share to succeed (way behind pla-owned huawei and gov-approved xiaomi). samsung dominates the android market share, and apple stands on its own. sooner or later samsung will launch their own os to be 100% sw and hw vertically competitive with apple, and android will becum another microshit.

 

[Scrooball (clone)]

Nokia has been mismanaged so badly that it is a lost cause.

The recent fiddling with those fitness tracking products failed to pull off as well.

 

[Devil Within]

Nokia is so late in the game that it's too late.

Carole King ~ It's Too Late (1971)

 

[tanwahtiu]

Nokia was in the telecom business and wld never understand PC computer biz.

The first time I saw in the news a girl holding a small board saying this is your computer.

Nokia will not understand it.

Apple put PC technology beside telecom technology in the small board and only sms technology drive apple phone popularity.

Then came Facebook technonolgy which is also sms technology into the small board.

It was social media that made iPhones boom boom..

... also porno made iPhones popular where u can watch porno anywhere even pang sai in the toilet.

http://www.zdnet.com/article/nokia-attempts-a-smartphone-comeback-with-android/


Nokia attempts a smartphone comeback with Android
By using a standardized, secure version of Google's Android in its new smartphones, the Nokia brand seeks to rise from the ashes.


By Steven J. Vaughan-Nichols for Linux and Open Source | February 26, 2018 -- 23:37 GMT (07:37 GMT+08:00) | Topic: Mobility

• 0
• 7

• playlist
• 0:42 / 02:05
• Autoplay: on
• share
• fullscreen

MWC 2018

• Nokia 8110 Matrix points to the future for smartphones
• Galaxy S9: Should you upgrade?
• Sony's Xperia XZ2 adds 3D scanning capabilities
• How Samsung's DeX updates improve the enterprise experience
• Best and worst of the past five years
• First sub-$50 Android Go smartphones due
• Huawei focuses on connecting emerging markets
• CNET: Latest from Barcelona

Remember when Nokia was the mobile phone powerhouse? Under a new owner, HMD Global, the brand is trying to make a comeback to the top with Android smartphones.

It's a smart move. While most of the attention is going to Nokia's 8110 4G, a modern, low-powered slider phone you may remember from The Matrix, which runs KaiOS, there's so many users who want to take a nostalgic visit to 1999 feature phones.

Many more people want a smartphone with vanilla Android. Android users tend to hate vendor specific interfaces; glued in add-on programs, which just devour battery life; and annoying customized standard programs. These people may well want a Nokia 8 Sirocco, and the Nokia 7 Plus, Nokia 6, or entry-level Nokia 1.

Fancy? No. While the Nokia 8 Siorocco, Nokia's swanky flagship phone, looks good, what has the people who want high-end luxury smartphones salivating are the new Samsung Galaxy S9 models. But these no-frills Android operating systems -- Android One and Android Go for the Nokia 1 -- work great for someone who wants a clean Android experience and monthly security updates.

Google calls Android One the "purest form of Android". What do they mean by that? It's plain-Jane Android with all the Google programs. That's what you used to get in Google's Nexus phones, but those smartphones were built with Google's help. With Android One, any vendor can make phones using this no-frills version of Android.

Well, I say "no frills", but Android One comes with built-in Google Play Protect to help secure your phone and it's optimized for use with Google Assistant. That, and all the Google Apps, really makes it attractive.

The real advantage is for two years, you'll get all Android major updates and monthly security updates. With this one simple move, Google and Nokia have removed the pain point that afflicts most Android phones: The lack of timely updates and patches.

This is a huge deal if you care about security and software updates. If all you want is the next biggest and thinnest phone, look elsewhere. There's always another pretty phone. But, if you're serious about getting work done with your phone, you must check out the new Nokia phones.

Can this work? Can Nokia rise up from the grave? ABI Research analyst David McQueen thinks so. "By resurrecting its distribution partners and building a solid partnership with Google, most notably through Android One with the promise of a 'pure, secure and up to date' experience, the company is slowly rising from the ashes as a brand to once again be taken seriously in the mobile phone marketplace," McQueen said.

I think Nokia can rise again. And I never thought I'd be saying that. What do you think?

Related Stories:

Nokia is so late in the game that it's too late.

Carole King ~ It's Too Late (1971)

 

[TemaseX]

Sad situation for this brand.

It was once THE hand phone brand. #1 brand.

Idiot MicroSHIT bought into Nokia share holder I think major stake. Gone case.

Ericson also sold to Sony. End up also another Ruined brand. Gone case.

 

[TemaseX]

Sad story must start 1st actually with Motorola. They were 1st major GSM brand. They began BEFORE GSM. In the pioneer days of cellphones AMPS and ETAC days they started.

Pioneer GSM days, Motorola was THE brand famous for FLAP PHONE using GIANT SIM CARDS - like size of credit card!

The SG53 Ah Beng used AMPS Motorola as fighting weapons and hammer crab shells also.

Gone case.

 

[TemaseX]

The last photo is Knock Crab Shell Motorola. Can knock enemies head during fighting also. 大哥大

 

[TemaseX]

Nokia killed Motorola. Gay Phone killed Nokia. Samsung killed Gay Phones.

 

[TemaseX]

Mobira was the real 1st Gen AMPS before Motorola. But sold too few compared w Motorola. Too big heavy usually only installed fixed inside cars. Called CAR PHONE thus.

This one long range too cell sites. In SG can talk via Johore cell site imagine?

My Malaysian friend came SG, to meet me, I called his Malaysian number to arrange meetings. Those days no such thing as ROAMING. Not invented yet!

 

[tanwahtiu]

Sony dont understand pc biz. Sony good at cameras and audio but not software
Programs like html css and JS etc.


Why MS failed was amazing. Probably hired too many Ah neh coders screwed the whole projects. Failed miserably.

Apple Iphone was popular and in demand not becos of sms technology and telecom but was by simple pc games.

At that time pc game developers were trying to sell simple html5 games to PC but failed miserably. Like the PC MS Flight Sim games using html coding technology type sells well at that time.

ECA PC games controlled the PC games industry rejecting simple games like Angry birds and mario games types etc.

Apply iPhone included about 20 PC games in their first iphone4.

People get hooked to the iphone4 which they can play Apple simple PC games on trains, work and anywhere.

The game developers saw this opportunity to slip their games into Apple iPhones by hacking Apple codings.

Developers sell their games well and soon more games developers flooded Apple iPhones selling their games.

Steve Jobs was smart by supporting these game developers and charged $90 annual fees per game and 30% commission for every game sold. Apple provides virus security protection to stop hacking.

This is why Apple is good iphones to buy with virus security protection for users and games developers.

Apple iPhone users benefitted with security protections becos Apple protect games from hacked.

Apple iPhones shoot up to 1 million IPhone sales in a short time. Apple shares shoot up too in a short time.

The rest is history.

Sad situation for this brand.

It was once THE hand phone brand. #1 brand.

Idiot MicroSHIT bought into Nokia share holder I think major stake. Gone case.

Ericson also sold to Sony. End up also another Ruined brand. Gone case.

 

[WW3Concert]

Sony dont understand pc biz. Sony good at cameras and audio but not software
Programs like html css and JS etc.


Why MS failed was amazing. Probably hired too many Ah neh coders screwed the whole projects. Failed miserably.

Apple Iphone was popular and in demand not becos of sms technology and telecom but was by simple pc games.

At that time pc game developers were trying to sell simple html5 games to PC but failed miserably. Like the PC MS Flight Sim games using html coding technology type sells well at that time.

ECA PC games controlled the PC games industry rejecting simple games like Angry birds and mario games types etc.

Apply iPhone included about 20 PC games in their first iphone4.

People get hooked to the iphone4 which they can play Apple simple PC games on trains, work and anywhere.

The game developers saw this opportunity to slip their games into Apple iPhones by hacking Apple codings.

Developers sell their games well and soon more games developers flooded Apple iPhones selling their games.

Steve Jobs was smart by supporting these game developers and charged $90 annual fees per game and 30% commission for every game sold. Apple provides virus security protection to stop hacking.

This is why Apple is good iphones to buy with virus security protection for users and games developers.

Apple iPhone users benefitted with security protections becos Apple protect games from hacked.

Apple iPhones shoot up to 1 million IPhone sales in a short time. Apple shares shoot up too in a short time.

The rest is history.

索尼 哦 Only good for 走人 =WALKMAN

 

[jumpmrt]

Nokia in Teochew Nor-Kia mean children?

 

[Dark Knight]

Nokia never learn their lesson. Out of so many model, they still go ahead to remake the Banana Phone.
Guess how embarrassing you will feel when others keep staring at your pants pocket.

 

[tanwahtiu]

Yes. Audio is walkman which I dont recall .

索尼 哦 Only good for 走人 =WALKMAN

 

[syed putra]

Please gimme nokia with real keyboard.

 

[tanwahtiu]

Say stupid thing again.

Please gimme nokia with real keyboard.

 

[syed putra]

Gimme jawi keyboard

 

[TemaseX]

See MicroSHIT is the idiot which killed Nokia brand:

https://www.computerworld.com/artic...-76b-admits-failure-of-nokia-acquisition.html

Microsoft writes off $7.6B, admits failure of Nokia acquisition
'Monumental mistake' by former CEO Steve Ballmer comes home to roost

By Gregg Keizer

Senior Reporter, Computerworld | Jul 8, 2015 11:15 AM PT

REUTERS/Luke MacGregor
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Microsoft today wrote off billions of dollars related to its Nokia acquisition, saying it's taking an "impairment charge" of $7.6 billion, or nearly the full amount it paid for the Finnish firm's smartphone business and patents last year.

The announcement slapped the failure sticker on the last major move made by former CEO Steve Ballmer, who pushed for the Nokia deal in his final months in office against objections by, among others, Satya Nadella before he was elevated to the chief executive's chair.

"It was a mistake to begin with," said Jack Gold, principal analyst at J. Gold Associates. "A monumental mistake. Microsoft had no business being in the cut-throat, low-margin phone business. Who's making money in phones besides Apple?"

Microsoft announced the purchase of Nokia's phone assets in September 2013 -- just weeks after Ballmer said he would step down -- and finalized the deal in April 2014. The total purchase price ended up as approximately $7.9 billion, according to an April 2015 filing with the U.S. Securities and Exchange Commission (SEC).

"Microsoft will record a charge in the fourth quarter of fiscal 2015 for the impairment of assets and goodwill in its Phone Hardware segment, related to the NDS business," Microsoft said in a statement Wednesday, referring to the Nokia Devices and Services division it acquired.

"Impairment" is a term used to describe the situation when the market value of a business is less than what's carried on the books. In such scenarios, corporations are required to balance accounts by taking a non-cash charge to the tune of the difference. No cash is transferred, although the write-down will impact Microsoft's June quarter earnings and its fiscal-year numbers. The money was already spent, Gold pointed out.

Previously, Microsoft had carried $5.5 billion in "goodwill" from the Nokia acquisition, and another $4.5 billion in intangible assets, the bulk of the latter representing the patents it bought from the Finnish firm. Because "goodwill" is the difference between purchase price and actual assets, tangible or otherwise, writing off the entire amount, as Microsoft just did, signals that the company grossly overpaid.

Today's write-off was Microsoft's largest ever, exceeding by 23% the $6.2 billion charge it took in 2012 to account for the failure of its 2007 purchase of online marketing and advertising company aQuantive.

"Give Nadella a lot of credit for stepping up here," said Gold, referring to the CEO's decision to write down the deal and move on.

Jan Dawson, chief analyst with Jackdaw Research, echoed that in an analysis he posted shortly after Microsoft's announcement. "The key point is that Microsoft has at this point basically unburdened itself of the value of the acquisition, such that if it does have to wind the business down it likely won't have to take another significant impairment charge," Dawson wrote.

Along with the write-off, Microsoft announced it would lay off about 7,800 employees, most of them working in its device division, specifically the phone group. Those layoffs, as well as other restructuring charges, will cost the company another $750 million to $850 million, Microsoft said. The layoffs will be in addition to the 18,000 workers Microsoft cut loose last year, the company's largest-ever reduction.

When the layoffs wrap up, Microsoft will have retained just one out of every five former Nokia employees it inherited, Dawson calculated.

Nadella tried to explain the decision in his email to the troops.

"We are moving from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem including our first-party device family," Nadella said. "In the near-term, we'll run a more effective and focused phone portfolio while retaining capability for long-term reinvention in mobility."

Gold interpreted that as a vastly scaled-back smartphone business, with fewer models, that would likely resemble the niche strategy Microsoft has pursued with its Surface line of tablets-cum-notebooks, especially the Surface Pro 3. "If Microsoft wants to do something unique for business, that's fine, that's what he's pointing at," said Gold.

Dawson agreed that Microsoft will probably reduce the number of different Lumia models, but read Nadella's comment differently. "I would expect them to pare the number of devices, but it doesn't sound like they're abandoning its strategy of trying to appeal to a broad swath of consumers. They'll have a high-end [model], low-end [models]," he said.

Nor did he see any logic to focusing, if that's what Microsoft did, on business customers, although years ago many analysts believed the firm would, in fact, cater to its best customers, enterprises, with its smartphones. "The fact is that business users are just the same as anyone else," Dawson said. "They want phones they like to use, that allow them to do not just work but personal stuff, too."

Microsoft said that the layoffs and restructuring, including the incurred costs, would be substantially completed by the end of the year, and wrapped up by the end of Microsoft's fiscal year, or by June 30, 2016.

The company will release more information about the write-off and the restructuring charges when it files its end-of-fiscal-year report with the SEC later this month. Nadella and CFO Amy Hood will undoubtedly face questions from Wall Street on the moves during the next earnings call, slated for July 21.


Related:

• Smartphones