Cambridge also kena tionged!

BuiKia

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Teenager turned down for job at The Body Shop in Cambridge because she 'did not speak Chinese'

Working in a shop traditionally demands skills in customer service, how to use the till, and some knowledge of what’s on sale.
But a branch of the Body Shop has insisted on one extra qualification – the ability to speak Chinese.
Prospective employee Zoe Churchman says she was turned down for a part-time position at her local store because she cannot converse in Mandarin.

The 18-year-old, who as a hair and beauty student may have been considered an ideal applicant, was taken aback when her local store turned her down for a job because she lacked skills in the language.
When she dropped off her CV at the cosmetics store in Cambridge to apply for a Saturday job, she said a manager told her ability to speak Mandarin is required because ‘all our customers are Chinese students’.

Miss Churchman said: ‘I told him, “I’m a hard worker”, but he said the last person who had the job was English and spoke Chinese. I was really disappointed, the job would have been perfect for me.
‘I never thought I would have to learn Mandarin to get a job selling beauty products in England.’

He said: ‘When Zoe told me, I thought she must have misunderstood, but it kept grating on me and I had to go and check it out.
‘The manager himself said he thought the language requirement was odd, but said he had checked it out with head office. He said to me, “That seems to be the norm”.’

The father-of-three added: ‘He said it was company policy. It’s ridiculous. It’s another example of Britain bending over backwards to accommodate everyone else.
‘It’s fantastic we have so many foreign students in Cambridge. In my experience they are all happy to speak English, which is part of the reason they are here.’

Miss Churchman's father Martin, 52, who lives with her in Over near Cambridge described the ruling as 'absolutely ridiculous'
The former medical clerk added: ‘It makes me so angry. Zoe needs a job and she is such a good worker. It seems so unfair for her to miss out because of such a silly reason.’
The University of Cambridge has 965 Chinese students, most of whom are post-graduates. They make up the largest group in its non-UK student community but are still a minority in the 20,000-strong University of Cambridge population.
Cambridge City Council said the city was increasingly popular with tourists from China, but did not have figures for the size of its Chinese community.
Yesterday a spokesman for The Body Shop, which has 2,400 stores in 61 countries said: ‘The Body Shop believes in equality and seeks to find the right person for the job based on skills, regardless of age, sex, race and nationality.

‘Language skills are an advantage for candidates applying for retail sales positions as we have multi-cultural customer appeal. However, we would not exclude applications on the basis of language alone.
‘In this instance the franchise manager has not followed the company recruitment procedure and we will be following up with him.’
The spokesman said the firm would be happy to discuss recruitment with Miss Churchman if she decided to apply for a post, although she has said she no longer has any interest in working at The Body Shop.
 
Tiong come Singapore to learn english from darkies in language school! They go England to learn in Mandarin! Another good place to learn english is Japan!
 
To the ang mohs, the Chinese in China must speak English in order to cater to English speaking tourists, students and expats...

HOWEVER to them it is not right for English to speak Chinese in England, even though is to cater to Chinese students, expats and tourist??

Come on Brits......
 
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If I were the shop owner, I will insist that potential applicants speak English and Hokkien.
 
If I were the shop owner, I will insist that potential applicants speak English and Hokkien.

At least three basic southern china dialect and that is teochew, hokkien & cantonese. If they want assistant manager position must speak hainanese & hakka fluently!
 
Nothing new. When it comes to wooing Chinese tourists, the French are way ahead of the Brits. Both Galeries Lafayette and Au Printemps in Paris have Chinese-speaking concierge, personal shoppers and sales assistants. The prestigious Louis Vuitton at Place Vendome has had Chinese-speaking staff for years.



Top stores cash in on China's big spenders by employing Mandarin speakers

By SEAN POULTER
UPDATED: 08:56 GMT, 11 February 2011

Designer stores are hiring Mandarin speakers to cash in on a surge of wealthy customers from China.

The Asian visitors are expected to spend £165million in London this year – a figure likely to double by 2013.
Harrods has installed 75 terminals specifically for Chinese shoppers who covet Western labels such as Louis Vuitton, Hermes and Burberry.

article-0-0AC7DE25000005DC-46_468x286.jpg


The secret of their success: Top stores, including Harrods, are hiring Mandarin speakers in a bid to cash in on the surge of wealthy Chinese customers

Stores in nearby Bond Street are training their staff in Chinese etiquette as well as recruiting language experts.
Karl Gerth, a professor of history at Oxford University, said: ‘The tastes and desires of Chinese consumers will have to be at the forefront of every successful shop owner’s commercial considerations.

‘Many Chinese want Western experiences and lifestyles, and these desires are fuelled by intensive advertising.

‘With China’s huge population and spending power, it is no surprise that big firms are bending over backwards to meet the demands of the Chinese consumer.

‘Chinese want experiences like studying and higher education, especially overseas in the UK or America. They are interested in leisure travel, and we’re just beginning to see a huge number of Chinese tourists travelling all over the world.’

Spending by Chinese shoppers in Bond Street rose by 155 per cent last year. ‘Pretty much all the stores here have Mandarin-speaking staff now,’ said Katie Thomas, of the Bond Street Association.

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Coveted: Favourite brands with Chinese visitors include Louis Vuitton, Patek Phillipe watches, Hermes and Burburry (pictured)

‘This is something we are all gearing up for. Staff training is going on in terms of the etiquette of dealing with Chinese shoppers, such as passing back a credit card by presenting it with both hands.

‘The brands the Chinese covet are Louis Vuitton, Patek Phillipe watches, Hermes and Burberry.’

She said the spending would be higher but for the fact the UK has more stringent visa controls than other EU states. As a result many Chinese go to Paris, rather than London.

Mark Henderson, a director of Gieves and Hawkes tailors, said: ‘We are very concerned that only 5 per cent of Chinese who visit Europe come across to the UK.

‘This means the West End is missing out on a large amount of important business.’
 
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