Maxim readership drops, buy Maxim to support Calista Goh lah
Oct 23, 2008
Maxim magazine folds up
By Chua Hian Hou
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Falling circulation and 'borderline' profitablity is behind the Maxim closure, said SPH Magazines chief executive Loh Yew Seng. -- PHOTO: SPH
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LAD mag Maxim will cease publication, while photography magazine Photovideoi will be incorporated into a sister publication, said SPH Magazines on Thursday.
Falling circulation and 'borderline' profitablity is behind the Maxim closure, said SPH Magazines chief executive Loh Yew Seng.
Mr Loh said the readership and advertising support for lad mags here and globally 'has dwindled over time.'
And since 'resources are limited, we may as well focus on those that will give us maximum benefit in the long run.'
SPH Magazines titles like Men's Health, with a readership of 70,000, has overtaken lad mags in popularity in the men's magazines category, according to the Nielsen Media Index released last week. Lad mags used to dominate the category.
Maxim, launched in Oct 2004, has a readership of 23,000, according to the index. And photography magazine Photovideoi, launched in Dec 2003, will no longer be published as a standalone publication but will become part of consumer technology magazine HWM Singapore from next month.
All staff from both magazines will be 'retained and redeployed'.
Subscribers of the two magazines can switch their subscriptions to alternative titles or opt for a pro-rata refund.
SPH Magazines, which publishes over 100 titles including Her World, Shape and Torque, is a wholly owned subsidiary of Singapore Press Holdings.
Oct 23, 2008
Maxim magazine folds up
By Chua Hian Hou
<TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR vAlign=bottom><TD width=330>
</TD><TD width=10>
Falling circulation and 'borderline' profitablity is behind the Maxim closure, said SPH Magazines chief executive Loh Yew Seng. -- PHOTO: SPH
</TD></TR></TBODY></TABLE>
LAD mag Maxim will cease publication, while photography magazine Photovideoi will be incorporated into a sister publication, said SPH Magazines on Thursday.
Falling circulation and 'borderline' profitablity is behind the Maxim closure, said SPH Magazines chief executive Loh Yew Seng.
Mr Loh said the readership and advertising support for lad mags here and globally 'has dwindled over time.'
And since 'resources are limited, we may as well focus on those that will give us maximum benefit in the long run.'
SPH Magazines titles like Men's Health, with a readership of 70,000, has overtaken lad mags in popularity in the men's magazines category, according to the Nielsen Media Index released last week. Lad mags used to dominate the category.
Maxim, launched in Oct 2004, has a readership of 23,000, according to the index. And photography magazine Photovideoi, launched in Dec 2003, will no longer be published as a standalone publication but will become part of consumer technology magazine HWM Singapore from next month.
All staff from both magazines will be 'retained and redeployed'.
Subscribers of the two magazines can switch their subscriptions to alternative titles or opt for a pro-rata refund.
SPH Magazines, which publishes over 100 titles including Her World, Shape and Torque, is a wholly owned subsidiary of Singapore Press Holdings.
