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Beyonce reaches new heights on 5th album

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Beyonce reaches new heights on 5th album

Mesfin Fekadu AP December 17, 2013, 10:48 am

Beyonce_612x380.jpg


Beyonce is a beast.

Her fifth self-titled album, released in surprise form late last week, is a collection of songs that highlight Beyonce's evolution as a woman and artist. It's her strongest and most cohesive album to date.

What's most appealing about the album is that it shows - in the sound and method of release - how she isn't conforming to mainstream and commercial standards: The songs, while some will find success as singles, play like a unified assembly, instead of a loose body of work (that's a hit at the slew of contemporary pop singers who are singles artists). On the gloomy Haunted, Beyonce even hints at the album's future success (or lack thereof): "This probably won't sell," she says. "I don't trust these record labels, I'm torn."

The album marks a powerful time for Beyonce. While her competitors include acts like Katy Perry, Rihanna and Lady Gaga - singers who consistently release chart-topping songs - Beyonce jumps back in front of the pack with an album that is both commercially appealing and artistically enticing.

She kicks off the 14-track set in a supreme way with the Sia-penned Pretty Hurts, a mellow R&B number about the sickness behind attempting perfection. It's matched with a beautiful video - as are the other songs - and features lyrics like, "It's the soul that needs surgery." That's followed with the Jay Z-assisted Drunk in Love, a strikingly thumping, sexually charged jam that's irresistible. And sexuality is a large part of Beyonce's album.

On the old school-flavoured Blow, one of the disc's best tracks, Beyonce sings proudly of hitting the sheets with her lover, and on Rocket, co-written with Justin Timberlake, she provides a Quiet Storm-anthem, where she sings softly: "Punish me, punish me please." On the falsetto-heavy No Angel, Beyonce declares she's a freak.

The songs on Beyonce often double up in sound like two tracks combined, in the vein of Timberlake's work, though most of Beyonce's songs aren't as long.

  • Flawless interpolates parts of the previously released "Bow Down/I Been On" and is full of swagger, much like the beat-heavy Partition.

Beyonce, a mostly guarded celebrity, has become more open over the years, and that's especially the case with songs like the self-explanatory Jealous and Heaven, a soft and slow song about a loved one's death that could refer to her miscarriages.

Blue, which includes the voice of her daughter Blue Ivy, closes the album and features Beyonce's beautiful tone and pitch. And that's just it - Beyonce is pitch perfect.

  • Beyonce (Columbia Records/Parkwood Entertainment) is available now.

 

Beyonce album sets iTunes record

AAP
By Robert Dex December 17, 2013, 9:44 am

Beyonce's latest album has become the fastest ever seller on iTunes with more than 800,000 downloads in its first three days.

The self-titled album, the US superstar's fifth, was released out of the blue on Friday and includes 14 songs, 17 videos, and collaborations with husband Jay Z, Drake and Frank Ocean.

An Apple spokeswoman said the iTunes Store sold 828,773 albums in three days.

On the day of its release, iTunes - which is Apple's music download division - said the release was "an unprecedented strategic move by the artist to deliver music and visual content directly to her fans when she wants to and how she wants to, with no filter".

With no "middle man", fans are being encouraged to form their own opinions after listening to and watching the tracks.

Beyonce added: "I didn't want to release my music the way I've done it.

"I am bored with that. I feel like I am able to speak directly to my fans.

"There's so much that gets between the music, the artist and the fans.

"I felt like I didn't want anybody to give the message when my record is coming out. I just want this to come out when it's ready from me to my fans."


 
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