BAD business news for Coke in PRC

[tun_dr_m]

http://news.xinhuanet.com/2012-02/24/c_111566875.htm

康师傅并购百事中国将获批 可口可乐龙头地位不保
2012年02月24日 21:06:00
来源： 中国广播网
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据中国之声《新闻晚高峰》报道，顶新国际集团董事长魏应交两天前在2012天下经济论坛演讲时透露，中国商务部很快会批复康师傅并购百事中国的方案。这句话，将去年年底就消息满天飞的并购案再次放在公众的聚光灯下。

今天(24日)下午，晚高峰编辑尝试联系了并购案件的相关方。康师傅在高调表态之后，再次面对媒体，他们表现得有些羞涩，只是向媒体公布了一份声明：

康师傅声明：目前关于康师傅与百事公司建立战略联盟的提案仍由有关单位审视中，并未有明确的时间表，请理解我司不便评论市场猜测，倘若该提议具备充足条件向外披露，我司将依据有关规定，主动公告周知。

与合作方单方面的高调表态不同，百事可乐方面则表现得很谨慎：

百事声明：此联盟倡议有待商务部的审批，我们将一如既往地全力配合商务部就本次交易进行的审查。若联盟倡议获得政府批准，灌装厂系统员工的劳动合同将不会改变。 我们相信，此联盟倡议将在中国创造经济增长机遇，从而对我们的员工、对我们所运营的社区、对中国广大消费者都会带来裨益。百事将一如既往地保持其在中国积极参与、密切合作的伙伴关系。

康师傅和百事可乐的合作联盟到底什么时候能够获批？目前进展到什么程度了？随着前两份声明的发布，这些问题的答案都集中在了商务部。晚高峰从相关渠道了解到，按照正常的程序，类似的并购审批大约需要半年时间，目前审批还在进行当中，还没有准确的时间表。但是，康师傅和百事可乐的并购比预想得复杂一些，因此需要的时间会比半年更长。

面对媒体，事件的相关方出人意料地集体表现谨慎，这也从一定程度上表现出，目前，并购案审批已经进入了关键时刻，各方屏住呼吸，等待结果出炉。然而，这样一份并购，为何让整个饮料行业如此紧张？

业内人士分析，并购案一旦获批，中国软饮料行业将面临重新排位，谁都马虎不得。目前，可口可乐、康师傅、百事可乐分别位于内地软饮料市场第一、第二和第四位，康师傅和百事合作后，两者的市场份额将达到19.9%，将牢牢坐稳软饮料市场的首位。因此，这样的一份并购，也将软饮料行业的龙头老大——可口可乐，拉了进来。可口可乐公司今天下午通过中央人民广播电台发布了这样一份声明：

声明：我们对任何猜测不予评论。中国是可口可乐在全球最重要的增长市场之一。我们将从今年至2014在中国增加投资40亿美元,这将用于创新,合作伙伴以及新产品开发，并令我们的业务以可持续和负责任的方式增长。自从1979年重返中国市场,我们一直专注于在中国业务的长期发展，积极与当地合作伙伴进行良好合作，致力于满足中国消费者,客户以及当地社区的需求。

今天下午，打开康师傅网站，我们看到2011年11月4日，康师傅发布的合作细节显示，百事目前在华的饮料业务通过24家全资和合资装瓶企业进行运营。此联盟获批准后，百事将把其在装瓶厂中的间接持股移交给康师傅饮品，由此将获得在康师傅饮品5%的间接持股。著名财经评论员叶檀分析，双方的合作，是物业链、营销链的有效整合。

叶檀：我们知道，虽然百事可乐它是国际的大公司，但是事实上这两年它的业绩都不好，他的CEO也遭到了诟病，尤其是在内地百事可乐瓶装厂2010它也是一个巨亏，百事可乐它虽然有众多的饮料，但是它的包括茶饮料或者是果汁饮料方面一直是没有办法做上去，康师傅也是，康师傅虽然说它的茶饮料很好，包括饮用水、果汁饮料都很好，但是它的碳酸饮料又不够，所以这两家公司的结合其实是一个营销链的整合，然后是一个物业链的整合，要降低成本，然后是一个产品线的整合。

由于目前饮料种类较多，更新换代频率较高，可替代性较强，导致目前饮料行业竞争十分激烈。叶檀表示，康师傅和百事可乐的强强联合，必然带来行业排名的重大变革。

叶檀：现在国内软饮料市场的竞争是非常的激烈，康师傅和百事可乐这次是双方换股，然后形成一个战略联盟。那么事实上由于有换股的方式存在，两家的关系会更加的密切，那么这一次联姻的话很显然中国内地的软饮料市场它的位置会重新排定，它不光是一个强强联合，最主要还是一个优势互补。

 

[tun_dr_m]

Master Kong M & Pepsi China to be awarded the Coca-Cola leading position can not be maintained
February 24, 2012 21:06:00
Source: China Radio Network
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[Correction]

According to the Voice of China "peak evening news reports, the Ting Hsin International Group Chairman Wei Ying revealed that two days ago in the 2012 World Economic Forum in a speech at the Chinese Ministry of Commerce will soon be approved the program of Master Kong M & Pepsi. This sentence, the end of last year on the news a lot merger is in the public spotlight again.

Today (the 24th) afternoon, the evening peak editing to try to contact the parties to M & A cases. Master Kong in the high-profile position, again to face the media, and they was a bit shy, but a statement released to the media:

Master Kong Statement: Master Kong to establish strategic alliances and PepsiCo's proposal still relevant units look, do not have a clear timetable, please understand that I am the Secretary for the inconvenience comment on market speculation, if the proposed sufficient conditions to disclose, I will be based on relevant provisions of the initiative disclosed to the public.

Partners unilateral high-profile position, Pepsi appeared very cautious:

Pepsi Disclaimer: This alliance initiative pending the approval of the Ministry of Commerce, we will continue to fully cooperate with the Commerce Department's review of the transaction. Alliance initiative approved by the Government, the labor contracts of the employees of the bottling plant will not change. We believe that this alliance initiative will create economic growth opportunities in China, our employees, the communities we operate, the majority of Chinese consumers will bring benefits. Pepsi will continue to maintain its in China's active participation and close cooperation partnership.

Master Kong and Pepsi alliance in the end, when it can be granted? Progress made so far to what extent? With the release of the first two statements, the answers to these questions are focused on the Commerce Department. Evening peak learned from relevant sources, in accordance with normal procedures, similar to the M & A approval takes about six months, the approval is still in progress, there is no precise timetable. However, Master Kong and Pepsi-Cola, M & A than expected, more complex, so the time required for longer than six months.

Collective performance of the face of the media, event-related side unexpectedly cautious, which also showed a certain extent, at present, the approval of the merger has entered a critical moment, the parties hold your breath waiting for the results were out. However, such a mergers and acquisitions, why let the entire beverage industry is so nervous?

Industry analysis, the merger is approved, the Chinese soft drink industry will face re-qualifying, no one sloppy. At present, Coca-Cola, Master Kong, Pepsi-Cola in the soft drinks market in the Mainland first, second and fourth, Master Kong and Pepsi co-operation between the two market share will reach 19.9 percent, will firmly secured firmly to the top of the soft drinks market. Therefore, a mergers and acquisitions, but also the soft drinks industry leader - Coca-Cola, pull in. Coca-Cola Company by the Central People's Broadcasting Station this afternoon released a statement:

Disclaimer: We would not comment on any speculation. China is one of the Coca-Cola in the world's most important growth markets. We will increase investment in China this year to 2014 $ 4,000,000,000, which will be used for innovation, partners, and new product development, and to make our business sustainable and responsible growth. Since the return to the Chinese market in 1979, we have been focused on the long-term development of business in China, actively good cooperation with local partners, is committed to meet the needs of Chinese consumers, customers and local communities.

Afternoon, open Kangshifu site, we see that the November 4, 2011, Master Kong released details of cooperation, PepsiCo beverage business in China through 24 wholly owned and joint venture bottling companies operated. This alliance is approved, Pepsi will its indirect stake in the bottling plant is handed over to the Master Kong Beverages, which will receive a 5% indirect stake in the Master Kong Beverages. The well-known financial commentator Ye Tan, cooperation is the property chain, the effective integration of the marketing chain.

Ye Tan: We know that Pepsi it is a large international company, but in fact its performance is not good in the past two years, he's CEO has been criticized, especially in Mainland Pepsi-Cola bottling plants in 2010, it is also a huge loss. Pepsi although it has many drinks, including tea drinks or fruit drinks has been no way to make up, Master, too, although the Master Kong say it good tea beverages, including drinking water, fruit juice drinks are good, but carbonated drinks is not enough, the combination of these two companies is in fact an integration of the marketing chain, then the integration of a property chain to reduce costs, and then the integration of a product line.

More beverage types, higher replacement frequency, irreplaceable strong, resulting in the beverage industry is extremely competitive. Ye Tan, Master Kong and Pepsi strong joint, and inevitably bring major changes in industry rankings.

Ye Tan: competition in the domestic soft drink market is very fierce, Master Kong and Pepsi, this is both convertible, then formed a strategic alliance. Then in fact due to the convertible way, the relationship of the two more closely this time of marriage it is clear that the mainland of China's soft drinks market it will be re-scheduled, it is not only a powerful combination, the most important or a complementary strengths.