Singapore’s digital banks say they serve a niche, need time to turn profits
GXS Bank, MariBank and Trust Bank reported an increase in total income in 2023 but fell deeper into the red.PHOTO: LIANHE ZAOBAO
Chor Khieng Yuit
Dec 18, 2024
SINGAPORE – Digital banks have been up and running for about two years here but turning a profit remains as elusive as ever.
The three banks serving retail customers, GXS Bank, MariBank and Trust Bank, reported an increase in total income in 2023 – the latest numbers available as they report only full-year results – but fell deeper into the red.
“It is a journey. The digital banks are still in their early days,” said GXS Group chief executive Muthukrishnan Ramaswami or Ramu.
GXS Bank, which is backed by Grab Holdings and telco Singtel, tripled revenue to $14.3 million in 2023. However, expenses mounted and sank the firm further into the red with a loss of $152.1 million.
Similarly at MariBank, which is wholly owned by gaming and e-commerce firm Sea Group, revenue jumped sixfold to $10.1 million in 2023, but losses came in at $52.2 million on the back of higher costs.
Unlike its two digital rivals, Trust Bank, which is 60 per cent owned by Standard Chartered Bank and 40 per cent by the enterprise arm of NTUC, holds a full bank licence that allows it to offer services similar to those at DBS Bank, OCBC Bank and UOB, including providing automated teller machines.
The bank stayed in the red in 2023 with a loss of $128.4 million despite revenue jumping thirteenfold to $39.1 million.
.
Ms Tania Gold, senior director for Asia-Pacific banks at credit ratings agency Fitch Ratings, said Singapore’s digital banks are not expected to be profitable as they build market share in these early stages of growth. They have to incur significant costs to acquire customers, develop their technology and comply with regulatory requirements, she noted.
Typically, there will be two to three years of losses, added GXS’ Mr Ramu, who said he is not in a hurry to grow the business.
He said that GXS will add deposits at a healthy pace and will be careful about overextending loans, adding: “We have to see that pre-payments are happening and the quality of loans is good.”
“We are pacing the growth, in line with the plans. We are not off track,” he said, adding that the bank will break even by the end of 2026 as stated in its proposal to the Monetary Authority of Singapore.
The digital banks had to demonstrate a path towards profitability in their five-year financial plan when they applied for the licences in 2019.
The question now is how they can grow, said Mr Dan Jones, head of management consultancy Oliver Wyman’s digital practice in the Asia-Pacific.
Mr Jones noted that digital banks have an edge over the incumbents because they can operate at a lower cost per customer. They are built on a modern, scalable architecture that allows them to launch new products, features and services very quickly, “certainly quicker than has been possible over the last 10 to 20 years”, he added.
But many customers open digital banking accounts out of curiosity and do not use the account or its services, said Mr Alan Lim, partner and head of Elevate (Digital) practice at strategy consultancy firm Simon-Kucher.
Digital banks will have to figure out ways to engage with these customers and drive more activity on their platforms, he added.
This has prompted them to expand their offerings to cover all banking needs, from savings to borrowing and spending.
Mr Jones said the digital banks are also moving into fee-generating products like investments and insurance.
“That will hopefully give customers a lot more options and enable them to fulfil their financial needs through a digital-first channel,” he added.
MariBank is the only digital bank with an investment offering. Mari Invest launched in September 2023, offering access to investment products, including the Lion-MariBank SavePlus fund, which is managed by Lion Global Investors, a wholly owned subsidiary of OCBC.
The fund invests in Singapore government bonds and other high-quality bond funds so it is relatively low-risk.
Ms Natalia Goh, chief executive of MariBank Singapore, said assets under management (AUM) in the Lion-MariBank SavePlus fund grew more than eightfold within just one year of its launch.
AUM stood at $920 million as at Nov 30, 2024, making it one of the largest Singdollar-denominated cash alternative funds in Singapore, she added.
GXS Bank and Trust Bank will introduce investment products in 2025. Mr Ramu said GXS’ offering will be very simple and distributed in unitised form. This means each investor needs to fork out only a small sum to invest in the fund.
“We are trying to cater to investors who do not know enough about what to invest in,” he noted, adding the fund will be low-risk.
GXS will start with one fund and is still in the “beauty parade” to pick a fund manager, Mr Ramu said.
It is also considering whether the fund should have an embedded insurance product. For example, if a Grab delivery rider invests in the fund, he could also buy insurance that will pay out for every day that he is unable to work.
Mr Ramu said: “The key here is not to make it so complex that claims become complicated. That is why the payout cannot be huge but at the same time, it will be enough to give the rider three meals a day.”
Trust Bank’s investment product, TrustInvest, will be available to all eligible customers in early 2025.
“It introduces a new way to invest that is easy and transparent,” said Trust Bank chief executive Dwaipayan Sadhu.
Trust’s research showed that customers in the mass and mass affluent segments tend to keep their money in savings accounts or fixed deposits, and so miss out on returns they could have earned by investing, said Mr Sadhu.
The research also showed that these customers find investing hard and are not aware of the investment charges.
Simon-Kucher’s Mr Lim said most digital banks are expanding their offerings and focusing on higher-margin products, such as investments or loans.
This “strategic move”, he added, allows them to better monetise their customer base, which is often acquired at a high cost through attractive saving rates or other rewards.
Oliver Wyman’s Mr Jones said there are opportunities to learn from how Chinese digital banks collaborated with other stakeholders in their business ecosystem to become one-stop shops for customers for everything from buying cinema tickets to paying bills.
Mr Lim said the digital banks in Singapore are part of a broader network or ecosystem – GXS is with Grab and Singtel, MariBank with Sea and e-commerce firm Shopee, while Trust Bank is with NTUC.
These connections and partnerships enable them to embed their banking services into customers’ everyday lives, he added.
There are also other ways to increase the activity and engagement with customers. For instance, Ms Goh said MariBank is the first digital bank to join the Singapore Quick Response Code Scheme (SGQR+) initiative to unify QR payments in Singapore.
MariBank customers will be able to scan the SGQR+ label at merchants and make payments through their digital wallets from the second quarter of 2025.
Mr Lim noted that there is also a niche segment of sole proprietors and micro-businesses within each ecosystem that is underserved by the banks.
“In these segments, we often see a financing gap, where clients struggle to access loans for business purposes at reasonable rates,” he said.
MariBank introduced a business account and short-term loan facility – Mari Business Credit Line – for merchants on its Shopee ecosystem in June 2023.
It followed up with a longer-term business loan offering – Mari Business Term Loan – in the fourth quarter of 2024.
GXS will launch its business banking solutions for micro, small and medium-sized enterprises by the end of the first quarter of 2025.
Mr Ramu said loans to such firms are too small for the incumbent banks and the cost of servicing them is high.
Banks do not want to take the credit risk if a firm defaults but GXS is able to use data from the Grab and Singtel ecosystem to assess if it can extend loans to these enterprises.
“If you are a hawker stall owner who wants to buy a new set of cooking ware, we can make the loan because we know how much you are earning through your sales on the Grab platform,” Mr Ramu added.
“Similarly for merchants who are Singtel customers, we can get a good idea of their business and use that data to make our credit decisions.
“We will never compete head-on with the big banks in all products. I do not think that is something we can deliver realistically.
“It is only this niche that they cannot serve which we will serve.”