This is the company that may almost singlehandedly be responsible for singapores come one come all attitude to foreigners.
Few years ago unilever made singapore their regional headquarters, relocating from thailand. Edb sells mncs the idea that singapore is a great test bed for products made for asia because it has all the asian nationalities based here. Perfect to innovate, test and fine tune new products that are formulated specially for asia.
Naturally unilever wants foreigners working here....lots of them...because they are responsible for managing product launches all over asia...and are thought to possesss better insights than singos on consumers from their countries. Which makes sense.
Todays FT problem is the result of hundreds of such deals struck with every mnc that is invited to invest in singapore to manage its entire asian operations from here.