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Jun 2, 2010
Let's not use founders' names for indirect gain
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NTUC Income took out a full-page advertisement last Saturday entitled "Genesis". It showed a picture of the late Dr Goh Keng Swee together with one of his speeches.
Whether or not it is a tribute to Dr Goh in conjunction with Income's 40th anniversary, the use of such a name to support and endorse an event should be discouraged.
Let us respect Singapore's giants and refrain from using their name for indirect commercial gain. Other commercial companies may take the cue from Income and start using the names of other founders of Singapore who were involved with their companies in one way or another.
Francis Cheng
Let's not use founders' names for indirect gain
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<!-- end left side bar --><!-- story content : start -->
NTUC Income took out a full-page advertisement last Saturday entitled "Genesis". It showed a picture of the late Dr Goh Keng Swee together with one of his speeches.
Whether or not it is a tribute to Dr Goh in conjunction with Income's 40th anniversary, the use of such a name to support and endorse an event should be discouraged.
Let us respect Singapore's giants and refrain from using their name for indirect commercial gain. Other commercial companies may take the cue from Income and start using the names of other founders of Singapore who were involved with their companies in one way or another.
Francis Cheng
