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How South Korean Salmon Sperm Facials Became America’s Latest Beauty Obsession
Celebrity endorsements and TikTok buzz helped turn injections of fish DNA into a med-spa juggernaut.
Photo Illustration: Ryan Haskins for Bloomberg Businessweek; Photos: Rejuran; Getty Images
By Rthvika Suvarna
September 11, 2025 at 7:00 PM GMT+8
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Sally Kim was dealing with hormonal acne last fall when her aesthetician in Orange County, California, suggested an odd-sounding treatment: a salmon sperm facial. The name gave Kim pause, but after reading online about the supposed skin-clearing benefits of the procedure’s “bio-stimulation,” she decided to give it a go. That’s when the needles came out.
