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https://www.wsj.com/articles/the-man-behind-the-plan-to-remake-fedex-11583944100
FedEx Corp. FDX -10.14% Chief Executive Fred Smith has cut ties with Amazon.com Inc., AMZN -6.44% is phasing out the U.S. Postal Service and is fully embracing online shopping, part of the most sweeping changes ever at the shipping giant he launched nearly 50 years ago.
The reason: his faith in Raj Subramaniam, a marketing executive from India tapped as Mr. Smith’s likely successor.
The latest moves were inspired by strategic reports that Mr. Subramaniam, who turned 54 years old Wednesday, produced for Mr. Smith and the company’s board. Hundreds of pages long, the reviews outlined a new playbook for FedEx, including going all-in on shipping online orders, and discussed how far the company had to go to be a real player in the e-commerce economy.
FedEx Corp. FDX -10.14% Chief Executive Fred Smith has cut ties with Amazon.com Inc., AMZN -6.44% is phasing out the U.S. Postal Service and is fully embracing online shopping, part of the most sweeping changes ever at the shipping giant he launched nearly 50 years ago.
The reason: his faith in Raj Subramaniam, a marketing executive from India tapped as Mr. Smith’s likely successor.
The latest moves were inspired by strategic reports that Mr. Subramaniam, who turned 54 years old Wednesday, produced for Mr. Smith and the company’s board. Hundreds of pages long, the reviews outlined a new playbook for FedEx, including going all-in on shipping online orders, and discussed how far the company had to go to be a real player in the e-commerce economy.
