Revealed: How Much You Earn Facebook Each Year
Mark Zuckerberg's site hoovers up 65% of worldwide social media advertising spending, and is expected to rake in $16.3bn in 2015.
10:49, Thursday 24 September 2015
People pose with mobile devices in front of projection of Facebook logo in this picture illustration taken in Zenica
It hosts your photos, videos, thoughts on life and your entire online friend network - for free.
But while Facebook might seem like a bargain, new data from a marketing firm suggests you're worth around £32 per year to the social network.
The figure applies to users in the US but it is likely to be similar for UK users.
Mark Zuckerberg's site hoovers up 65% of worldwide social media ad spending, and is expected to rake in $16.3bn (£10.6bn) this year.
That's up 41% from the $11.5bn (£7.5bn) in ad revenue it earned in 2014, eMarketer said.
The income is boosted by the growing popularity of Instagram, which Facebook bought in 2012 for $1bn.
It recently overtook Twitter in the number of active monthly users, and is expanding its advertising operations.
In 2015 it is likely to account for 5% of Facebook's total revenue.
eMarketer says Western Twitter users are worth £16.04, significantly less than Facebook users.
It has struggled to turn its much smaller user base into advertising dollars.
