Tiger Air ver 2.0?

johnny333

Alfrescian (Inf)
Asset
Joined
Aug 9, 2008
Messages
22,829
Points
83
If you fail try, try again especially if you have unlimited funds :rolleyes:


http://www.independent.co.uk/travel...es-to-set-up-new-lowcost-carrier-2289200.html

Singapore Airlines to set up new low-cost carrier

AFP

Thursday, 26 May 2011



Singapore Airlines (SIA) said Wednesday it will launch within one year a new budget airline using wide-body aircraft to tap into growing consumer demand for low-cost travel over longer distances.

SIA already runs a short-haul mid-price airline called SilkAir and owns 32.9 percent of budget carrier Tiger Airways but said it decided to establish the new subsidiary after "an extensive review and analysis" of the market.

It did not give a name for the future airline, saying more details will be announced "in due course" including its branding, services and routes.

"Operations are expected to begin within one year. The airline will be wholly owned by Singapore Airlines, but will be operated independently and managed separately from SIA," the company said in a press statement.

SIA said the new carrier will "enable the airline to serve a largely untapped new market and cater to the growing demand among consumers for low-fare travel."

The move will put the new carrier in competition with AirAsia X, the long-haul affiliate of Malaysian budget carrier AirAsia and British tycoon Richard Branson's Virgin Group.

Unlike most other budget airlines using single-aisle planes for short hops, the new carrier will operate widebody, double-aisle aircraft to ply medium- and long-haul routes.

"We are seeing a new market segment being created and this will provide another growth opportunity for the SIA Group," SIA chief executive Goh Choon Phong said.

"As we have observed on short-haul routes within Asia, low-fare airlines help stimulate demand for travel, and we expect this will also prove true for longer flights."

Shukor Yusof, an aviation analyst with Standard and Poor's Equities Research, said SIA was making a foray into a largely untapped market, which is dominated in the region by AirAsia X.

AirAsiaX flies to 14 destinations - London, Taipei, Tehran, Paris, Seoul, Tokyo, China (Tianjin, Hangzhou, Chengdu), Australia (Gold Coast, Melbourne, Perth) and India (Mumbai, Delhi).

"If you look around, there's only AirAsia X in this region that's doing low-cost long-haul or medium- to long-haul flights. So essentially there's an opportunity to make money," Shukor told AFP.

"If you look at the recent financial year you can see that they (SIA) obviously need another avenue to grow their business."

SIA said on May 12 that full-year net profit rebounded strongly from the global recession as travel demand recovered.

It earned Sg$1.09 billion ($873 million) in the financial year ended March 31, up fivefold from Sg$216 million a year ago while revenues rose 14 percent to Sg$14.5 billion.

SIA cautioned that the near-term outlook was expected to be difficult due to surging oil prices, concerns over the US economy, the impact from Japan's quake-tsunami disasters and worries over Europe's sovereign debt crisis.

Shukor expects the new SIA subsidiary to be position itself higher than Tiger Airways.

SIA is "putting the expertise and the money behind this new entity and I have every reason to believe that it's going to be an exceptional airline," he added.

Shukor noted that AirAsia X was "doing quite well" flying to Europe, Northeast Asia and Australia and this may have triggered SIA to decide about launching a competitor.

SIA's announcement also came after a report in the Australian Financial Review that Australian airline Qantas was planning to establish a new premium carrier based in Singapore.

Qantas would not confirm the report, dismissing it as speculation, but has said its international business had not been performing to expectations, with market share in this area falling in recent years.

SIA shares were closed unchanged at Sg$14.20 on Wednesday before the announcement.
 
Why they like to spend money by doing things like this? If the culture of tiger airways follows like before, it won't make any difference.
 
what to do. there is no market for older aircraft due to US and european recession.
SIA already gave brunei air some of its older 777's. But with new aircraft delivery coming in, where to throw away the old stuff?
 
huh...just bcos there are a few spare aircrafts, SIA starts a new airline?

no lah...thats part of the leeson...SIA too rich - cash rich - nothing else to do with the $$ burning a hole...cannot buy airline cos the industry sibeh protected.

start another one loh...how to get landing rights is another thing..think India's landing rights sibeh difficult to get. China opening up their secondary cities but still protect their main cities.

Where else profitable to fly? US where we have open skies? But no planes - the A340-500 flights are all making losses.
 
It will fail. The stupid SIA and new budget airline still the main shareholder are SIA and is under Temasick. So there will be not really a competition.So how they going to fight in a fake game. So in the end both lost.
In Malaysia MAS and Air AirAsia compete with each other. Because both are different shareholder are out to do their best.
In the end both improve killing other Airline.
 
There must have a surplus of scholars they need to park somewhere:D
 
Shukor expects the new SIA subsidiary to be position itself higher than Tiger Airways.

SIA is always conscious of its reputation and its association with Tiger Air must be one of its biggest regrets. Tiger Air never pulled itself up despite all the horrible service and tons of complaints. I reckon they'd given up on tiger and would rather start another airline clean slate which they have full control over.
 
Back
Top