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http://en.wikipedia.org/wiki/Jiang_Ziya
An account of Jiang Taigong's life written long after his time says he held that a country could become powerful only when the people prospered. If the officials enriched themselves while the people remained poor, the ruler would not last long. The major principle in ruling a country should be to love the people; and to love the people meant to reduce taxes and corvée labour. By following these ideas, King Wen is said to have made the Zhou state prosper very rapidly.

An account of Jiang Taigong's life written long after his time says he held that a country could become powerful only when the people prospered. If the officials enriched themselves while the people remained poor, the ruler would not last long. The major principle in ruling a country should be to love the people; and to love the people meant to reduce taxes and corvée labour. By following these ideas, King Wen is said to have made the Zhou state prosper very rapidly.