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Some coffee shop owners in Geylang are thinking twice about paying for the 2010 World Cup broadcast.
That's because airing the matches will cost them more than $14,000 each.
Two coffee shops along Geylang Lorong 15, Tai Say Eating House and Ming Li's Seafood Eating House, are popular with patrons as they regularly screen football matches all year around.
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Both coffee shop owners pay about $1,500 a month to both SingTel and StarHub sports packages. These enable them to screen EPL and Champions League matches.
But both establishments would have to pay $14,216 if they want to show World Cup matches on all their televisions. Both coffee shops have seven televisions each.
For television sets with screen sizes under 50 inches, it costs $2,888 for the first TV set and $1,888 for each subsequent set.
It would cost $4,888 and $2,888 respectively for television sets above 50 inches in screen size. In contrast, these owners paid about $600 per TV set for the 2006 World Cup.
Other coffee shops are considering passing on the cost of airing World Cup matches to their customers by increasing the price of their drinks.
That's because airing the matches will cost them more than $14,000 each.
Two coffee shops along Geylang Lorong 15, Tai Say Eating House and Ming Li's Seafood Eating House, are popular with patrons as they regularly screen football matches all year around.
Click here to find out more!
Both coffee shop owners pay about $1,500 a month to both SingTel and StarHub sports packages. These enable them to screen EPL and Champions League matches.
But both establishments would have to pay $14,216 if they want to show World Cup matches on all their televisions. Both coffee shops have seven televisions each.
For television sets with screen sizes under 50 inches, it costs $2,888 for the first TV set and $1,888 for each subsequent set.
It would cost $4,888 and $2,888 respectively for television sets above 50 inches in screen size. In contrast, these owners paid about $600 per TV set for the 2006 World Cup.
Other coffee shops are considering passing on the cost of airing World Cup matches to their customers by increasing the price of their drinks.