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Contestant & Bakery Owner Passes Away Aged 35
The founder of 2112 Bakery was on the show ‘Creme De La Creme’. She leaves behind two kids and a husband.
Faraha Faeaz
20 Jun 2025 at 22:59
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2112 Bakerybakerybakeshoprojakpopiahswiss rollnutella cookiesnutella tartscheesecakecakespastrybaker2112OGOG BugiscafeCreme de la Creme2112 Snackdesserts
Michelle Goh, a 35-year-old mother of two and owner of 2112 Bakeryplus a rojak food court stall, passed away earlier this week. The cause of her death is not known at press time.
8days.sg reached out to her husband, Ken, who told us he will get back to us at a later date on the future of their bakery. He announced her passing in a Facebook post that read: “It is with deep sorrow and heavy hearts that I share the passing of my beloved wife, Michelle Goh, who left us on 17th June 2025.”
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In an interview with 8days.sg last August, Michelle told us she was running a bakery beneath an HDB block in Toa Payoh, along with a rojak and popiah stall at Yew Tee Square’s Kopitiam, where her bakes were also sold. The Toa Payoh bakery was later relocated to OG Bugis in December 2024, as a fancier cafe with dine-in.
Another stall, named 2112 Snack Delight at Bukit Canberra Hawker Centre, appears to be run by Michelle’s mum. It sells prawn fritters, you tiao and curry puffs. It is currently unclear if the eateries will continue to operate.
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Found comfort in baking
2112 Bakery began as a home-based business in 2019, shortly after Michelle left her job as a nail technician. She told 8days.sg last year that she had been diagnosed with depression around that time and found comfort in baking and munching on Nutella cookies. That’s when her baking biz was born.ADVERTISEMENT
She later joined season 2 of Mediacorp baking show, ‘Creme De La Creme’, to gain exposure for her sluggish business in Toa Payoh. She placed sixth out of eight contestants on the show. While her onscreen appearance generated some publicity for her, she revealed that her shop’s sales didn’t increase much. Last year, she told 8days.sg that her Toa Payoh bakery lost $19K and she was looking to relocate it to a better spot. She added: “I got very depressed [due to the poor business in Toa Payoh], so my husband asked me whether I wanted to just shut it down, but I didn’t want to waste my efforts. I know I can do it, I just need time”.
Talked about biz struggles on social media last Dec
ADVERTISEMENTIn a video post on 31 December 2024, Michelle told her followers on TikTok: “Having a business is a commitment, a passion. [It’s all about] making my parents proud, making my kids proud, or just myself [proud].” She went on: “The thing is, I feel good whenever I leave the shop at night – I keep smiling to myself, like, this is how far [I’ve come]. But there’s too much stress going on.” Her last few posts showed her holidaying in Japan sometime around May.
2112 Bakery’s signature bakes are its Swiss Roll ($4.50), Cheesecake ($6.50), Assorted Crispy Puffs ($2.20) and the snack that started it all — Nutella Cookies ($26).
2112 Bakery (cafe in OG Bugis) is at #02-02 OG Albert, 60 Albert St, S189969
2112 Bakery (with rojak & popiah) is at #02-222/224 Yew Tee Square Kopitiam, 624 Choa Chu Kang St, S680624.
2112 Snack Delight is at #01-42 Bukit Canberra Hawker Centre, 21 Canberra Link, S756973. More info via website and Instagram.
